The 3 Best Social Media Tactics to Get More Customers

FixCourse
Brad Smith Partner, Codeless Interactive, LLC

Posted on November 12th 2012

The 3 Best Social Media Tactics to Get More Customers

Social media can be used effectively to drive sales.

Because it helps you distribute marketing messages further, faster, and cheaper than ever before.

But most companies struggle, or don't see any return at all.

The reason has nothing to do with how many hashtags you use, or how often you update Facebook.

And everything to do with execution on one -- or all -- of these three tactics.

 

The New Integration: The Traditional Funnel meets The Flipped Funneljosephjaffe

 

 

Tactic #1: Partnerships

One of the best ways to see quick growth is to "piggyback" off other sources.

This could be something simple like your existing website traffic or customer database. Simply funnel these people to your social media accounts, to increase engagement and drive up the lifetime value of each customer.

But beyond that, you can use online business development to find partners who will promote you to their audience.

Maybe you can help them with a technical problem, or maybe you agree to run a promotion and donate free products in exchange for their promotion. Either way, you want to identify people - bloggers, companies, nonprofits, etc. - who share your target customers.

Then come up with creative ways to partner and provide long-term value. It could be something simple like sponsoring a blogger to provide "advertorials".

Because when used correctly, advertising can be extremely effective...

 

Tactic #2: Advertising

Contrary to what "social media experts" think, advertising is still a great way to get more traffic, leads and customers.

And because social advertising is new, it's a really good investment. For example, you can get targeted clicks for a dollar or less.

But social media doesn't convert well directly. So instead, use an incentive to increase your conversion rate.

Maybe that means a holiday discount or free shipping. Or you can try using exclusive content or convenience. The type of incentive depends on your business and customers.

But no matter what incentive you try, it's important to recognize that the best ads are content and rely heavily on copywriting (with specific themes, hooks and triggers).

Which brings us to the last point...

 

Tactic #3: Content Marketing

"Content marketing" is a buzzword that starting to make the rounds online. But it's far from a trend.

Content-driven marketing has helped fuel some of the biggest brands in the world, including Coca-Cola and Apple.

Online, content can give you multiple returns. It can increase your brand awareness, help you get links for SEO, generate retention with email marketing, and position your content to "go viral" in social media.

But it's not that easy... because you can't churn out an article in 15 minutes and expect it to move people. And you can't pay $10 per post and assume traffic will just start pouring in.

There are specific elements that separate the PROs from the amateurs. So you can take the time and invest to acquire the skills needed. Or you can pay handsomely for it.

Each of these tactics work differently for different people. It depends a lot on your business, market positioning, and customers.

But the one thing each have in common is that they all will cost you something. Which might disappoint some people... because contrary to popular belief, social media isn't free.

Profitable partnerships can take months or years to payoff. Advertising requires capital up-front. And success with content marketing depends on your skill and expertise.

And if you want to get to the next level and use social media to get more customers, then you'll need to invest appropriately.

FixCourse

Brad Smith

Partner, Codeless Interactive, LLC

Brad Smith is a Partner at Codeless Interactive, LLC, which specializes in custom web development and customer acquisition services.

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Comments

Marc Duke
Posted on November 13th 2012 at 2:33PM

Really good post not sure what your views are on secure enterprise social network e.g Yammer IdeaPlane (www.ideaplane.com) I think this is the next stage in social engagement for prospects and an excellent complement to other marketing activities. Marc

Mohsin Ali
Posted on November 13th 2012 at 6:00PM

Excellent post no doubts about it but the questions here is What are the financial returns of social media investment however financial returns are short term in nature but executives really ask for financial results. so how marketers can measure the financial benefits an organization is getting or will get from their social media efforts?

Alena Novosadová Stratilova
Posted on November 14th 2012 at 11:50AM

Social media can be effectively utilized to raise the profile of the company. Not it way effectively for sell the brand. It is a supplement marketing strategy. Well-chosen slogan, good graphics has resulted in the release mechanism and a chain reactions for sale. Of course, with this always is associated quality content and webdesign. Effective is contextual advertising.