Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Content Challenges That Google Authorship Solves Today
Posted on March 5th 2013
Nearly a year after the concept of AuthorRank first started getting online marketers excited, we’re now entering a period of cynical backlash against the so-called “future of SEO.” It’s true that AuthorRank, otherwise known as “Agent Rank,” isn’t yet a Google ranking factor. A requisite to building AuthorRank is establishing Google Authorship, which ties content to their author through their Google+ profile. In the absence of AuthorRank, there are real benefits of setting up Google Authorship today.
1. Google Authorship Makes Content More Appealing
Google Authorship adds several visual elements to blog posts both as they appear in the SERPs and in their native on-page environment. Rather than making AuthorRank your goal today, instead focus on getting authorship-optimized:
- Author Rich Snippets: The most tangible result of establishing Google Authorship is the appearance of author rich snippets in Google SERPs. Snippets include an author image, a by-line (by “author”) which links to the author’s Google+ profile, and a link to more posts by the author. Posts with author rich snippets just look more authoritative and trustworthy than those without, likely resulting in higher click-through rates.
- Author Bio and Author Page: Supplying the bare minimum – a link to the author’s Google+ profile – will establish Google Authorship, but going the extra mile to add a full author box with a photo, bio and links to their (other) personal social media accounts will further personalize each blog post and help to promote the author’s personal brand.
2. Google Authorship Encourages Content Production
Authorship can be incredibly motivating to your employees, because they’re no longer contributing anonymous content to your marketing efforts with little-to-no recognition. Furthermore, when an author’s personal brand is associated with the content they contribute to a corporate blog, they will be be more likely to promote that content.
3. Google Authorship Future-Proofs Your Blogging Efforts
Just because author identity is not a ranking factor today doesn’t mean that it won’t be tomorrow. Given the relative ease of setting up Google Authorship and the likelihood that author citations will influence rankings, there’s little reason to delay in establishing Google Authorship for all of your blog contributors.
Transparent authorship is a key component in getting your content written, seen and shared. Keep an eye on the topic of AuthorRank as it further evolves!