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Viral marketing. Is it worth your time, money, and effort?
It can be. If you have the right Content, Community, and Catch. Or, as we call them, the 3 C’s.
There’s so much content on the Internet that it can be hard to compete for even basic awareness in a consumers mind. You’re in a fight for attention with the Old Spice guy, streaming TV shows, and Internet cats. Having strong content is crucial.
What does your video, infographic, giveaway, or ad campaign have going for it that will give it the edge online? One thing’s for certain: your content has to be valuable and beneficial to your target.
As with anything, knowing your audience is crucial. What’s your target market? What are their interests and what do they do look at online?
The second part of community is having a solid online network of people to share your content with. Social media is saturated with links, posts, tweets, updates — you name it. If you don’t have a core network of people to get your posts rolling, it’s going to be hard to get your campaign off the ground.
How do you make your content stand out? What’s the title? How do you keep someone from scrolling past your content? How do you get them to follow your links and engage with your content and brand? No one knows what the next big thing will be online, but anyone can make a sizable dent in their target market if they utilize the right methods.
We encourage you to keep an eye on the top viral marketing campaigns for inspiration. How can you use similar elements in your campaigns? What do you think makes for successful viral marketing? Let us know your comments.