- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Easy Steps to Finding Great Content
Posted on December 12th 2012
Content curation has become somewhat of a buzzword on the Internet. You’ve probably heard of it, and if you have a social media account, are most likely already doing it, whether purposefully or not.
What is content curation, and why should businesses care?
Content curation is, in it’s simplest form, the sharing of content that you’ve screened for quality or relevance to your audience. Perhaps you found a YouTube video that you wanted to share with friends and posted to your Facebook profile, or maybe you retweeted a tweet you found interesting – either way, by sharing that bit of content with your followers, you became a content curator.
A content curator is not so different from a museum curator. A museum curator surveys all of the artwork available to them and picks and chooses the pieces they believe are most suitable to exhibit. Similarly, content curators sift through the vast amount of content available on the internet, honing in on that which they believe most relevant to their audience.
For businesses, a key part of content curation is understanding who that audience is. Before developing a curation strategy, it is important to define your audience and user goals. Knowing who your user is and what they hope to gain will help you in curating content your audience values, and will help establish your business as a source of expertise and thought-leadership.
How to Find Great Content to Share with Your Network
Content comes in many forms, whether it be an article, a video, a photo, an infographic, a quote, etc. It is easy to get lost in the sea of what is available. Here are some quick tips on finding content that best fits your needs:
1) Use your current network to help you find great content
Chances are, you are already following a number of other businesses, news outlets, and other types of accounts on Facebook, Twitter, Pinterest, etc. One of the best resources for good content is your current network. See what other people are talking about and sharing – you will probably find that content that is relevant to the people you follow, is also relevant to the people following you.
2) Compile a blogroll of great content creators
Whether you use a RSS reader, a bookmarking app, or just bookmarks on your browser, you should have a compilation of blogs and news sites that you visit/read through every day to stay current on industry trends and news. By curating this sort of information, you will enhance your reputation as a thought leader, and you’ll save your audience valuable time filtering through the information themselves.
3) Search for specific keywords relevant to your audience
Finally, brainstorm topics or keywords that pertain to your business and run a search to see what sort of content comes up. You can use a regular search engine or even Twitter hashtags to search. Google Alerts are also a great automated way to let you know when new content relating to your interests has been published on the web.
- Check out this great article on content curation by Heidi Cohen: 12 Attributes of a successful content curation strategy.
- Learn to develop a content strategy so you can start creating your own great content
- Download our Sensible Social Media Toolkit to learn how to circulate the content you’re curating