3 Facebook Post Styles to Test Engagement

sociallygold
Adam Goldberg Content Creator , SociallyGold

Posted on January 11th 2013

3 Facebook Post Styles to Test Engagement

Facebook allows for many different types of posts that you can use to engage your community. In this post I'll show you 3 styles of Facebook posts that you can use. You'll also see different teaser copy or text in the post to get users to click on the link. Use teaser copy to play at your readers' curiosity. The article I am using in this example was a news story about how the girlfriend of the Alabama quarterback went viral because ESPN announcers went gaga for her on air.
1. Image+Link

This post style allows the image to be large and you can include the link to whatever article or post you want your readers to go to. This is my favorite to use because it uses a larger image and is more attention grabbing. I do use it with caution as the link can be missed if the image is too engaging. You'll see a big difference in image sizes of the three different styles.

Facebook post style 1

2. Post style 2 - Thumbnail

When you ad a link to a post, Facebook will auto-generate a link and a thumbnail for you. To not have it do that, like in the image above, click the x in the thumbnail before you post it, and the thumbnail will go away allowing you to upload your own image.

If your article has multiple images, you can also choose which image you would like as the thumbnail. You'll also notice that I deleted the original link that I used from the post, and users can click the image and it will take them to the article. Below you'll see a style with the link included. I always delete the link as it looks cleaner to me.

Facebook Post style 2

3. Post Style 3 - Thumbnail+Link

This style is my least favorite in that it isn't as pretty to look at. The link is long, ugly and you are providing the link twice. Facebook gives you the option of keeping the link or deleting it. I like to play with each of these styles to see which get's more engagement. If you aren't measuring your Facebook engagement...you should be.

Do you have a preference of  style that you post your articles on Facebook? Let us know in the comments.

Post 3

 

sociallygold

Adam Goldberg

Content Creator , SociallyGold

I am a lover of all things social media. My goal is to start a social media marketing company in the next five years. Right now, I write content for my blog SociallyGold and am trying to become socially famous.
See Full Profile >

Comments

I've used post options 1 and 3, didn't think to delete the link like option 2, makes perfect sense! Agree that post 1 is the better, grabs the readers interest with a quality photo, mini concept of Pinterest. My only draw back, when I delete the auto-generated link and photo, and then upload an actual picture, I get great feedback on Facebook but then it seems to really reduce the impact and sharing activity done on my companies site. Like you mentioned it may be too engaging, but every time I go this route, it's always the same photo from the link itself. Thanks for the sharing your tips!

Thanks for your feedback! You do have the option of choosing the photo if there is more then one in the thumbnail options. You may also want to try different copy, or not including copy at all. It's too bad Facebook doesn't let you hyperlink to websites. 

Hi Adam, I think the first is the best because of the image. Humans are visual animal. And thanks for the great post because really never think of it before the post style.

I like the first one as well. I may start eluding to the link in the copy to make sure it doesn't get overshadowed by the image. 

I'm a fan of option 1 as well since I post for a media company. Unfortunately, Hootsuite and Buffer don't offer support. 

Definitely option 1 is best. Big, attention grabbing images which users can engage with for a number of reasons is best. Also with the huge traditional disparity on Facebook between engagement on links (thumbnail) and images means that Edgerank gives much higher priority to image posts, in my experience.