Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Free Analysis Tools for Twitter
Posted on February 4th 2013
It’s hard to believe that Twitter is no longer the darling social network it once was, in light of relative newcomers like Quora, Pinterest and Vine. However, Twitter remains a marketing powerhouse, especially for B2C brands who understand the social network’s potential in regards to customer acquisition, brand loyalty and customer service. While there are many tools for analyzing your own efforts, few tools exist that can allow marketers to glean an understanding of a competitor’s Twitter strategy. Here are three free analytics tools that you can use to see how your competition is leveraging Twitter.
HubSpot’s Dan Zarrella conceived TweetCharts while flying somewhere over the midwest. The tool allows you to run a report on any hashtag, word, phrase, username and even URLs. Depending on the volume of activity for your chosen query, the report can span a date range of anywhere from one week to one day.
Reports consist of a breakdown of activity type, tweet frequency and usage rankings.
TweetCharts is ideal for at-a-glance data on the kinds of tweets a user sends out and how often.
Twitalyzer designates itself as “Serious Analytics for Social Business.” Their sleek interface focuses on two metrics: impact and influence.
While TweetCharts gives you a breakdown of the anatomy of a user’s tweets, Twitalyzer measures their effectiveness. While their proprietary metric (Impact) isn’t terribly insightful, a Twitalyzer report can show days in which an account exerted peak influence and show what users influence that account.
3. Simply Measured Free Twitter Follower Report
Simply Measured has several free social analytics tools available, one of which is the Free Twitter Follower Report. Despite a slight barrier to entry – users must enter a Twitter account to be analyzed, tweet that they are using the tool, register by name and email address and wait for the report to generate – Simply Measured will email you a rich examination focusing on the followers of any given account.
Metrics include Top Keywords Within Followers’ Profile Descriptions, Followers by Time Zone, Followers by Date of Last Tweet and Users by # of Followers, among others. This tool is great for getting an idea of who is following an account and how they’re interacting.
The most successful social media campaigns differentiate themselves from those of the competition, and in order to differentiate yourself on Twitter you must first understand the activities of your competitors and capitalize on any gaps in their strategy. What other social media analytics tools do you use? Let us know in the comments below.
Having trouble organizing all of your daily scheduled tweets? Download my Editorial Calendar Template!