Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
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3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
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- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
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3 Great Books on Social Media to Read During the Holidays
Posted on December 21st 2012
Things a bit slow during the holidays? Invest time in these three fabulous reads... They are COMPLETELY worth your time.
Building a social media community - a tribe - is tough, but this book gives some fantastic pointers. Sarah breaks down a process that helped her build and keep a fiercly loyal, successful community in a way that any business can replicate. It's useful and fantastic inspiration just in time for developing your 2013 strategy.Grab it on Amazon here for only $10. It's worth every penny.
2. UNMARKETING by Scott Stratten (@unmarketing).
This is a classic, and a must-read for every marketing professional and business owner. Definately on my "Top 10 Favs" list. It's a manifesto about dropping the promotion mindset of marketing's past and starting to engage. Customers have changed, and successful marketing must reflect and mold to those changes. It's blunt speaking at its best. Get it. It's about $13 on Amazon for the updated version.
What I like about this book is its reminder of how important targeting is. Most marketers know this, but often fail to dig deep enough into their target audience for a true understanding. They assume. But how can you engage if you are posting pablum that doesn't really resonate? You can't. Social media is a critical piece of the total customer experience, and the brand, and this is a great reminder of the basics. Amazon has it for $14.
You can grab ALL THREE of these for less than $40. What are you waiting for?
A few other books are patiently waiting on my nightstand, if you want more ideas - Jay Baer's Now Revolution and Deirdre Breakenridge's Social Media and Public Relations: 8 New Practices for the PR Professional.
What is YOUR best read this year, and why?