You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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3 Great Books on Social Media to Read During the Holidays
Posted on December 21st 2012
Things a bit slow during the holidays? Invest time in these three fabulous reads... They are COMPLETELY worth your time.
Building a social media community - a tribe - is tough, but this book gives some fantastic pointers. Sarah breaks down a process that helped her build and keep a fiercly loyal, successful community in a way that any business can replicate. It's useful and fantastic inspiration just in time for developing your 2013 strategy.Grab it on Amazon here for only $10. It's worth every penny.
2. UNMARKETING by Scott Stratten (@unmarketing).
This is a classic, and a must-read for every marketing professional and business owner. Definately on my "Top 10 Favs" list. It's a manifesto about dropping the promotion mindset of marketing's past and starting to engage. Customers have changed, and successful marketing must reflect and mold to those changes. It's blunt speaking at its best. Get it. It's about $13 on Amazon for the updated version.
What I like about this book is its reminder of how important targeting is. Most marketers know this, but often fail to dig deep enough into their target audience for a true understanding. They assume. But how can you engage if you are posting pablum that doesn't really resonate? You can't. Social media is a critical piece of the total customer experience, and the brand, and this is a great reminder of the basics. Amazon has it for $14.
You can grab ALL THREE of these for less than $40. What are you waiting for?
A few other books are patiently waiting on my nightstand, if you want more ideas - Jay Baer's Now Revolution and Deirdre Breakenridge's Social Media and Public Relations: 8 New Practices for the PR Professional.
What is YOUR best read this year, and why?