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More often than not, I get a strange look from people when I tell them that my agency's public relations (PR) division is part of our digital marketing team. To anyone that views PR in strictly traditional terms, yes, this is a unique setup.
If you look at PR with a broader view and understand the implications it can have on lead generation and digital marketing overall, it starts to make much more sense.
Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.
PR and digital marketing go hand-in-hand these days. I hope this little graphic helps connect the two worlds a bit.