3 Internet Marketing Tips for Small Businesses

Debra Murphy
Debra Murphy Marketing Coach & Advisor to Small Business Owners, Masterful Marketing

Posted on April 29th 2013

3 Internet Marketing Tips for Small Businesses

I had the pleasure of being interviewed by Susanne Morreale Leeber, the president of the Marlborough Regional Chamber of Commerce for their ongoing cable TV series called Biz Snips, where we discussed Internet marketing tips for small businesses. I thought I would share some tips with you.

3 Internet Marketing Tips

1. Internet marketing is not a business model or a replacement for marketing basics

There’s a certain amount of confusion around this what Internet marketing really is. For some, Internet marketing is a business model – i.e. you have built an Internet based business. But for most small businesses, the Internet is a new media channel that can be used to reach your target market.

If you view Internet Marketing as another tool in your toolbox, then your mindset changes and you can apply basic marketing concepts to your efforts – that is who is my target audience, where can I find them and why would they want to connect and do business with my company?

2. Internet marketing is not a quest for the most likes, followers and friends

Internet Marketing Tips - Build RelationshipsInternet marketing is about building relationships and gaining visibility within your target market. Unfortunately there is something inherently important about fan counts, and it is human nature for people to check out your company profile on Facebook or Twitter and instantly judge them based on the metric of followers, friends or fans. But having many fake or uninterested followers does not help your business. So although growing your Facebook fans or Twitter followers organically seems tedious, those who follow you may actually care about and support your business. Using a service to quickly add 2000 fans only hurts you in the long run if you plan to do anything to market to these fans or followers.

3. Internet marketing is not about chasing the next new shiny object

Internet marketing is about creating a solid marketing plan, staying the course, evaluating your results and then modifying your activities as needed. I advise small business owners to create a marketing plan that’s flexible, can adapt to changes as the Internet evolves and fits your specific needs and overall marketing strategy. Not every new and improved online tool will be right for your business.

How does a small business owner effectively market their business online when they are trying to run their business on a day to day basis?

For many small businesses, it may seem that marketing gets more complicated and more confusing by the day, with constant changes to the technology and new platforms claiming help your business become more visible in the search engines.

The good news is that Internet marketing has transformed into a more sensible activity for small businesses, incorporating content marketing, search engine marketing including local search and social media marketing as the primary activities. The key is to find someone who you can work with who is knowledgeable about marketing and keeps up with the latest in this space. Doing so can help you focus on your base business, which is what you do best as a local business owner.

What are your favorite Internet marketing tips that can help other small businesses?

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Debra Murphy

Debra Murphy

Marketing Coach & Advisor to Small Business Owners, Masterful Marketing

Debra Murphy is a Marketing Coach & Advisor to Small Business Owners

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Comments

Hi Debra, I thinks content is the first and formost tips to internet marketing. All the giant search engines scan a sites content now - almost ignoring things like meta tags. The more content you have on your site the more the search engines can scan - but there is more to it then that: people like content too.

Regards

Paul

 

It needs a predefined stratagem to get into the top notch in intenet marketing. The silicon valley has been buzzing about the future coming of what is arguably one of the biggest advancaments in computer interface since the iphone. So the intenet marketing is not just going and finding the customers but also needs a proper analysis of the competitors strategy pertaining to your business. The various comparison metrics available on the various sites have made the customer an intelligent one. So one got to have a better plan to win the battle.

I think tip #2 is really important.  Having a bunch of people following you or that "like" you doesn't necessarily mean they are reading your posts or interacting with you in anyway.  People are so obsessed with hard numbers, that they forget about the relationships they are trying to build.  I would always suggest giving people a reason to interact.  Giving small discounts and offering incentives is always important.

Debra, this is a great article for anyone looking to start an online business. You have given some excellent pointers about internet marketing that will be more than useful to anyone interested in starting an internet marketing business. Overall, your site is an excellent resource. Thanks for sharing.