- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Myths About Nonprofit Blogging Debunked
Posted on December 13th 2013
There are a lot of barriers in the way of nonprofits who want to get into blogging, especially when it comes to technology. At the same time, organizations with a little gumption will see those barriers crumble with a little inside information that for-profit marketers have been employing for years. Here are three myths about nonprofit blogging that don’t hold much water:
1. It’s Not Important
In the last decade, blogging could be chalked up as little more than a frivolous, self-indulgent fad. As we enter 2014, however, nothing could be further from the truth.
Aside from pursuing your mission and taking care of all your donor management activities, there are few things more important than blogging, especially when it comes to outreach. Traditional advertising and marketing can be very costly for nonprofits, and blogging represents a low-cost alternative that actually yields better results.
HubSpot reports that the more you blog, the more website traffic you will get. That’s because you’re creating content that people can share via social media and email, opening the door to new visitors who may become donors to your organization. Search engines also love high-quality blog content, giving you more opportunities to appear in search results for the terms and keywords that are relevant to you. Without a blog, your website is little more than an online billboard with a donate button.
2. Not Enough Resources
Available resources can generally broken down into time, money and manpower. Luckily, blogging is, for the most part, free. Once you understand the importance of blogging, committing manpower to a blogging initiative might take higher priority, but it can still be taxing on resources.
A good solution to the time problem is repurposing. It’s likely that you already have dozens of blog posts written, you just don’t know it yet. Here are a few ideas:
- Email and snail-mail newsletters can easily be repurposed into one or more blog posts.
- Check your email inbox: have you ever answered a question from a volunteer, donor or other supporter? That answer could make for the foundation of a great blog post. Search your inbox for “How do I” – you might be surprised by what you find.
- Has your Executive Director ever spoken or been interviewed in print, radio or TV? Track down that article or clip and transcribe the speech. The transcript could be repurposed into one or more blog posts.
So what about manpower? Remember, it’s not just your internal staff that has to contribute blog posts. You can solicit guest blog posts from volunteers, donors, board members and constituents. Ask them to tell a story about your organization, or explain why they give. You don’t get what you don’t ask for, after all!
3. Nothing to Write About
When it comes time to sit down and write an original blog post, a blank Word document can be very daunting. The fact is, nonprofits have more to write about than any other business or organization. The trick here is not to write about your organization, but about the topics surrounding your mission. For example, if your organization has something to do with Alzeimer’s, research what questions people are asking about the illness and answer them! It’s a great way to get in front of a potential advocate without a direct solicitation.
If you’re ready to get serious about blogging and content marketing, be sure to check out my webinar on content marketing for nonprofits: http://bloomerang.co/resources/webinars