Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Myths About Nonprofit Blogging Debunked
Posted on December 13th 2013
There are a lot of barriers in the way of nonprofits who want to get into blogging, especially when it comes to technology. At the same time, organizations with a little gumption will see those barriers crumble with a little inside information that for-profit marketers have been employing for years. Here are three myths about nonprofit blogging that don’t hold much water:
1. It’s Not Important
In the last decade, blogging could be chalked up as little more than a frivolous, self-indulgent fad. As we enter 2014, however, nothing could be further from the truth.
Aside from pursuing your mission and taking care of all your donor management activities, there are few things more important than blogging, especially when it comes to outreach. Traditional advertising and marketing can be very costly for nonprofits, and blogging represents a low-cost alternative that actually yields better results.
HubSpot reports that the more you blog, the more website traffic you will get. That’s because you’re creating content that people can share via social media and email, opening the door to new visitors who may become donors to your organization. Search engines also love high-quality blog content, giving you more opportunities to appear in search results for the terms and keywords that are relevant to you. Without a blog, your website is little more than an online billboard with a donate button.
2. Not Enough Resources
Available resources can generally broken down into time, money and manpower. Luckily, blogging is, for the most part, free. Once you understand the importance of blogging, committing manpower to a blogging initiative might take higher priority, but it can still be taxing on resources.
A good solution to the time problem is repurposing. It’s likely that you already have dozens of blog posts written, you just don’t know it yet. Here are a few ideas:
- Email and snail-mail newsletters can easily be repurposed into one or more blog posts.
- Check your email inbox: have you ever answered a question from a volunteer, donor or other supporter? That answer could make for the foundation of a great blog post. Search your inbox for “How do I” – you might be surprised by what you find.
- Has your Executive Director ever spoken or been interviewed in print, radio or TV? Track down that article or clip and transcribe the speech. The transcript could be repurposed into one or more blog posts.
So what about manpower? Remember, it’s not just your internal staff that has to contribute blog posts. You can solicit guest blog posts from volunteers, donors, board members and constituents. Ask them to tell a story about your organization, or explain why they give. You don’t get what you don’t ask for, after all!
3. Nothing to Write About
When it comes time to sit down and write an original blog post, a blank Word document can be very daunting. The fact is, nonprofits have more to write about than any other business or organization. The trick here is not to write about your organization, but about the topics surrounding your mission. For example, if your organization has something to do with Alzeimer’s, research what questions people are asking about the illness and answer them! It’s a great way to get in front of a potential advocate without a direct solicitation.
If you’re ready to get serious about blogging and content marketing, be sure to check out my webinar on content marketing for nonprofits: http://bloomerang.co/resources/webinars