3 Organic SEO Secrets for Small Businesses

BrettRelander
Brett Relander Founder, Launch & Hustle

Posted on August 17th 2011

ImageExcellent organic SEO is the Holy Grail of online marketing for businesses around the world. The top performing companies online understand this and spend millions of dollars optimizing every page, post, tweet, video, and back link to ensure they maintain their competitive advantage. The question is, how do you establish your business online and gain the competitive edge it takes to dominate your market? 

Search engine knowledge is the first key to organic SEO success. Our friends at Google occasionally change or update their algorithm which affects the ranking of websites worldwide. Keeping up to date on changes within Google, Yahoo, Bing and others as well as taking the necessary steps to develop an organic SEO strategy and implement all the tactics can become a monumental task. Most businesses don't have the knowledge, time, or man power to see organic SEO success and choose to hire an SEO professional to drive results.

That being said, here's a few organic SEO strategies you should implement immediately.

1. Integrate a blog into your website - a blog that you update regularly with relevant content can be a tremendous help in improving your search results, engaging your target market, and establishing your company as a resource and authority in your industry.  Don’t think you have to post a certain number of times a week, just be consistent and provide content that is relevant and valuable to your audience. I always recommend having a couple subscription options to your blog including Feedburner and an email option. Google owns Feedburner so utilizing their RSS service is a good idea.

Tip: integrate keywords into your blog title and body. Keywords in titles are worth more to Google than those in the body. Don't forget to use keywords in post tags and categories as well.

2. Have a strong, and active, social media presence – Google loves Twitter, YouTube, Facebook, LinkedIn, etc and if you don’t have an active account with each you need to get one.  Signing up is quick and simple and there are even ways to connect accounts, including your blog, so you don’t have to update each account separately.  The key here is listening to your target audience so you know what they want and what they think of you. Twitter Search in particular is the perfect "fly on the wall" opportunity.  Facebook and LinkedIn are both opt-in systems so if used properly they can become your most targeted audience. Since Google's acquisition of YouTube video has become more important to organic SEO. The same rules apply here, provide value and an opportunity for engagement. The most viewed videos tend to offer a side of entertainment as well, so don't be afraid to show your sense of humor. When updating your networks always be thinking value and engagement. Don't post just to post, be purposeful.

Tip: For social media management I recommend HootSuite and definitely check out Social Report for excellent social media monitoring and analytics.

3. Develop Back Links – Remember, links back to your site on other high-ranking sites will improve your page rank.  Imagethis marketing strategy in a number of ways – here’s a few.  (1) Publish an interesting, relevant, and regularly active blog and make sure people know about it.  The more people that link to it the better so be sure to share it on Twitter, Facebook, LinkedIn, LinkedIn Groups, etc. (2) Find article directories, preferably ones your target market visits frequently, and submit your articles to be published and shared with the sites audience. I publish my articles on SocialMediaToday.com and other sites and have gained a considerable audience because of it. It can work for you too. (3) Read other peoples blogs and articles and post comments.  Most systems will ask for your web address so this is a great opportunity to share your wisdom, and link, with other audiences.  Who knows, if they like what you have to say they might become your audience.

Tactical Marketing Labs understands the need for collaborative and smart organic SEO that will interact efficiently with your social media goals.  We have worked with our clients and developed a package that we know delivers what small businesses need:  Organic search results, social media activity, a large audience and targeted traffic. Click here to check it out.

 

Share your secret tactics and insights below.

Yours in Service,

@BrettRelander

BrettRelander

Brett Relander

Founder, Launch & Hustle

Brett is a Strategic Digital Marketing Consultant who specializes in social media marketing, mobile marketing, and  lead/sales genertion. He's the Founder of Launch & Hustle, a company that offers affordable custom mobile apps for small businesses (iOS & Android), first class social media management/marketing services and a membership for top digital marketing training and resources. He has over 89,000 followers on Twitter which ranks him among digital marketing's most influential people online and his upcoming book Imperative - How any business can quickly and easily leverage mobile marketing for radical success, is scheduled for release this summer. 

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Comments

Guest blogging and producing white papers could be part of number 2.

In keeping with the Holy Grail theme, "Amen to blog integration". Although have a blog on separate domain is better than no blog at all, an integrated blog can provide much more SEO utility, especially if used with good keyword-rich titling conventions.

Nice point 3. Develop Backlinks. I stil trying out how LinkedIn can help me with SEO. Please if you have any ideas share them.

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I agree completely that having an integrated bolg is the best idea as it keeps the website regularly updated. It also helps in the internet linking of the website. After the new Google panda updates it has been seen that Social media is playing very big role in esarch rankings, I personally use Hootsuite as my social media dashboard !

I really hope your tips will help me improve my newly built site rank. I am new when it comes to promoting my business like this and even though Website design Newcastle did a great job in building it, I know little about what I am supposed to do in order to make it known to more and more people.

1. Any serious e-commerce website should have a blog, new unique content is favored by Google and customers like new content as well.

2. Social signals/accociations are one factor that Google have implemented in their algorithm so yes, be sure to use them social media sites.

3. Regarding building backlinks, after the 'Penguin' update, chose the sources from where you get your back-links with care. Does't matter, article directories, web directoris, blogs that allow guest posts, stay with the good ones, there are always good ones, you just need to filter out the bad ones.

Remember, it's not what you do, it's how you do it, always aim for quality.

Thanks for your comment Daniel. Number 3 is the most important to consider when building backlinks. This article was writtern before Penguin and as you mentioned it has changed everything. I recommend staying away from article directories that are using repeat content and focus primarily on sites that you know are quality. You can always check the Google Page Rank of sites as well to get a general idea of thier authority in Google's eyes.


Thanks again for the comment, Daniel.

@BrettRelander