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Phase #1: Launch
The launch phase of social media is focused on setting up the major social network accounts with brand assets. This launch phase should see very little actual results in terms of traffic or income spike as it is focused on preparation and set up. The objective of this phase should not be measurable results rather just having a social media presence.
Phase #2: Management
The management phase is where you have out of set up and into executing the social media plan that you developed. This is where you are posting content, increasing traffic, generating likes and followers. During this stage you should be focusing on content, creative and offer development and tracking your ROI. Again results in this stage may not be amazing, this is your “testing phase”.
Phase #3: Optimization
The optimization phase is the final and probably most important phase of your social media campaign. In this phase you are focusing on the metrics of your social media efforts to date and working to improve areas for greater return on investment. Focus on improving your metrics and results to a level that is acceptable for your business.
As you can see social media is not an immediate pay off, instead you need to be working towards a result by building on your campaigns, tracking and improving your results. Don’t fall for the “instant solution” myth that many people believe about social media. While it does have great user engagement and statistics it’s important to note that like any marketing campaign it takes time to get right.