Jul 29 Posted 4 years ago
I guess this is part of why Hootsuite has launched their new autoscheduling feature. It's a great addition to their service, although sort of takes you back to real time sharing as the autoschedule is made on the day of sharing, so you can't schedule for another day at the best time! I wonder if that will be next...
Jun 12 Posted 4 years ago
Also, after F8, Edgerank clearly favors native posts. Translation: Post directly within Facebook to show in fans' timelines.
I do agree that posting should be as real time as possible, same with monitoring. This is the world we live in, like it or not ...
Jun 9 Posted 4 years ago
That is great news! (for Facebook marketers). And while I do agree the idea of scheduling through the platform itself is long past due and should have been introduced a while ago, I agree with Stefan63 that it is indeed a closed shop. Quarantining people to ONLY schedule through ONE social media account is not good for business. Businesses, if they are to reach a wider audience, need to be analyzing and targeting their audience, and this comes on all platforms, including google+, twitter, and even foursquare... For one social media company to offer a scheduling option is limiting. Third party platforms allow businesses to cater specifically to that particular 'tweeter', who may or may not be on the same schedule as that 'google +er' or pinterester.
All hail the third party startups that truly know what the average business needs for marketing!!
Jun 8 Posted 4 years ago
Sounds good to me. I find third party platforms extra baggage. It is a much better idea to have an alarm clock or a timer build in to a platform.
I tried Buffer and when it share my content, all the images were missing and the URLs were shortened so no one know what I was writing about. The result, less chance they would bother to look at what I had posted ANd taken the extra step to time the posting.
I am not 100% sure of the author's preditions but they sound good to me.
Jun 5 Posted 4 years ago
Definitely agree with the first two points and agree with Danielle on the fact that Twitter has a lot more to do besides adding a scheduling feature to get people to choose them over third-party sites. While the scheduling feature of Hootsuite is great and has been there long before networks jumped on the bandwagon, they've iterated very well since they began, so their feature set goes way beyond scheduling posts, so I don't think they have anything to worry about.
EVP Marketing, Cinsay.com
Jun 4 Posted 4 years ago
Your second point is definitey true for Facebook. With the new scheduling, I'll most likely abandon Hootsuite for Facebook. Especially if Facebook's scheduling allows you to tag pages/users, something you couldn't do in Hootsuite.
But as far as Twitter - I think they'd have to make other changes to get people to switch from other platforms. People don't just use Hootsuite bc of scheduling. The other big two for me are...
(1) Managing multiple accounts. You can't easily switch back and forth on Twitter yet. A reason why I tried Hootsuite to begin with! Twitter's iPad app actually lets you manage multiple accounts easily. If the desktop can mimic that, they'd be a major player for admins.
(2) Analytics. While Facebook has insights, and Hootsuite doesn't really provide you with anything other than what you can find there, Twitter doesn't have any sort of analytics. I have come to rely on Hoosuite for reporting.
Online Marketing Manager at Atomicdust
Jun 3 Posted 4 years ago
I agree that it's surprising platforms have taken this long to allow scheduling. It may not be ideal in a social setting to sechdule updates but it is a necessary reality for SMBs trying to keep up with social profiles in general and across time zones in particular.
However I also agree that some of the social media tools will be just as useful as my first reason for using such a tool is to save me the time of logging into multiple platforms - and that won't change with the scheduling option on the platforms.
Jun 3 Posted 4 years ago
As long as you have to schedule messages on each platform seperately, there is still need for tools like Hootsuite. Take the example Google+: Because it is not integrated in Hootsuite and people less often use it. Some Google+ users like it, because they get not spammed by marketers like me. Others (and not only marketers like me) do not like, because it is a closed shop.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...