- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Reasons Why You Shouldn’t Create LinkedIn Showcase Pages
Posted on April 10th 2014
As you may of heard, on April 14th LinkedIn’s products and services feature will be going away on Company Pages. Instead, they’re encouraging you to create Showcase Pages, which they started rolling out a few months ago. Showcase Pages are great for big companies, but not so much for the little guy. In fact, I found it a bit disappointing that LinkedIn doesn’t have a solution for the small business owner.
Showcase Pages are great for big brands that have multiple business units or distinct product offerings where they have segmented audiences who would only have an interest in hearing news about one type of product offering. For example, Microsoft has Showcase Pages set up for SharePoint and for Small Business Owners. However, if you are a small to mid-sized business or a nonprofit, then you don’t want to set up Showcase Pages and here’s why:
- Showcase Pages are similar to Company Pages in that you need to build a following from scratch. (Yes, you will start out with zero followers).
- Showcase Pages, as designed, are separate from Company Pages so you’ll have to do distinct updates to both, which means double the time investment on LinkedIn. The idea is that you’d build a community and relationships with people following that particular business unit or product. But, if you have over 100 people you can target, then why wouldn’t you just use the targeting feature on your Company Page?
- Showcase Pages have distinct URLs and are not connected to your main Company page, so you’ll be forced to add two LinkedIn logos/links to your website. But if you’re big enough to have a Showcase Page, then chance are you probably already have multiple websites or sub-domains.
If all of this isn’t enough to convince you that as a small to mid-sized business that you should not be creating Showcase Pages, and you still want to check it out, then here’s how you create one. However, NOTE: if you create one and change your mind, you’ll need to contact LinkedIn to delete it. They will delete it but it’s not instantaneous.
The concept of Showcase Pages is a good idea, but the execution of this feature enhancement seems to not have been fully thought through. What would have been better is community tabs within Company Pages.
Tracy Sestili is the author of Taking Your Brand from the Bench to the Playing Field - Social Media Fundamentals for Business, available on Amazon.
The post 3 Reasons Why You Shouldn’t Create LinkedIn Showcase Pages appeared first on Social Strand Media.