Pinterest has been a major feature of the growing trend towards visual media on social networks. Along with the growth in Instagram (1100% in last 6 months) we are producing, sharing and using more images than ever before.
Much of the news surrounding Pinterest has focused on the growth of the network over the last year, rising from less than 2M June 2011 to over 20M by June 2012. But it is the referral traffic that has caught the imagination of many particularly those in visual industries like fashion and food. Sharaholic reported that Pinterest beat Twitter, StumbleUpon and Yahoo.
The deeper trend though across social media is towards visual engagement:
More recent surveys amongst BtoB marketers support the growing use of content to attract customer, develop leads and provide opportunities for conversion. According to IDG’s recently released survey results , infographics are the fastest-growing content type on the web: over 21% using infographics as part of their content marketing (a 1.5-fold rise over the previous year.
We now have more content and more screens (see Google report) vying for our attention than ever before. Along with this the speeds with which we can now access information has changed how we consume media. Video streaming is now a regular feature of the internet and is transforming our consumption of normal TV (time shifting and on demand).
We now are at a stage where to compete and stand out from the crowd marketers, small businesses and bloggers alike have to focus on adjusting their content to these new dynamic.
Blogs will change as a result of these trends. Blogs will transform into more magazine style layouts. Short features and more visual elements (photos, graphics and video).
Some ways to make your blog more visually engaging: