Jul 14 Posted 4 years ago
Thanks for the article Kristina.
Sounds like an important and useful strategy for any business trying to measure ROI.
May 27 Posted 4 years ago
You can definitely track clicks through bitly; however, bitly won't provide you any on-site metrics like average time on site, average # of pages visited, bounce rate, goal completions or anything else like that. That is where the power of Google Analytics comes in and is why it's so important to be able to track your links in GA.
May 17 Posted 4 years ago
Thanks for sharing this info, as I am in this field from last one year only so it was really new thing for me. I didn't know that we could track the ROI of our promoted Urls through Google Analytics.
But I have one thing to say, as you used "bitly" to shorten the url then I think we don't need to track the clicks from google analytics specially with the help of Google Url Builder.
If we have account in bitly and we shorten the url from there directly then it provides us the tracking option automatically. We don't need to go for above process. And its more useful if we are handling multiple social accounts of different comapnies/brands. Bitly keep track of all our urls and gives us the report of each url no matter from which social networking site or any other medium that link has been clicked.
What you think? Keep sharing your knowledge :)
May 12 Posted 4 years ago
Hi Matthew, in my experience Facebook is a great place for many businesses to reach their target audience. I've worked with both B2C and B2B brands and have seen both types of companies receive a positive ROI from their paid and organic Facebook activity. It's all about having a strategy in place and being able to test, track and improve your campaigns. That being said, it's true that for a (small) percentage of businesses Facebook is not a great place to advertise.
Twitter and LinkedIn both have nice advertising platforms and work well as great organic communication channels as well.
May 11 Posted 4 years ago
I find that facebook is not all it is cracked up to be in regards to advertising. I just dont think its respectable enough to advertise for all things. It seems obvious to me, facebook is too casual, its full of memes and goofing around. However this issue isnt bought up much, id prefer to do something over twitter or linkdin.
Let me know what you think
May 10 Posted 4 years ago
Hi Clare, I have heard that suggestion before as well, but in my experience managing many different pages of varying sizes (enterprise businesses to small companies) it has not made a difference.
I think as long as you build up trust with your audience they will click and engage with you regardless of whether a link is shortened or not.
In my opinion people are only hesisitant to click on a shortened link when it is coming from a potentially untrustworthy source that may be sending them to a malicious website.
May 10 Posted 4 years ago
I just took a webinar on Facebook marketing that said that you SHOULDN'T use shortened URL's on Facebook posts, and people are less likely to click when they don't know where it leads. Have you tied both short and long form URLs to see which works better?
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