3 Steps to an Awesome Facebook Cover Photo for Your Business

Peter Visser
Peter Visser Owner, ImYourBiz

Posted on November 27th 2012

3 Steps to an Awesome Facebook Cover Photo for Your Business

Yesterday my wife decided that we need a Facebook Business page.

I was always planning on getting one up and running, because social media will be a big part of my overall online marketing mix, but I was postponing it to week 7 of my marketing plan. However, now we sit here with our brand new Facebook page for our brand new business – with 4 fans. Okay… this blog post is not going to be about how to attain Facebook followers. That is for another day. This article is about your Facebook cover photo for your business.

So this morning when I couldn't sleep (3:24am) I decided that we need a cover photo much in the same way that Katie thought it would be a good idea to need a Facebook business page - spontaneously and outside the marketing strategy! So what came out of this morning’s endeavor?

Hopefully you are impressed, because I think it looks amazing. A beautiful website builds credibility and so does a great Facebook page. A great Facebook page will always start with an incredible looking cover photo. It makes people linger around. Here are the three easy steps you can take to make a great impression on your Facebook fans with your cover photo.

Step 1 – Get Photoshop If you don’t already have Photoshop then get it. You will save yourself a lot of money in the long run by doing things like this yourself. Once you have Photoshop, watch a couple of YouTube tutorials to acquaint yourself with the basics.

Step 2 – Go to GraphicRiver.net Now that you have Photoshop it is time to take a shortcut. I always pride myself on knowing every internet secret shortcut in the world. Well, here we are. Go to GraphicRiver.net and open an account (it’s free). Once you have your account open start search for ‘Facebook Cover Photo’ and you will get 35 pages of different designs. Most of them are under $5. BTW – I get pretty much all my PSDs from here (Photoshop Designs).

Step 3 – Change the details & add your magic photo So you have picked out your design and now you are sitting there with an awesome PSD for less than $5. Life can’t get much better, right? Wrong! It can, and it will. All you have to do now is replace those little bits of text and images with your own and presto. All the dimensions should already be taken care of so you don’t even need to worry about re-sizing it.

And done… Isn’t that cool? This took about an hour out of my day. It isn't difficult and it makes a huge impact. Some of you may be wondering whether it is worth it when your fan base is so low. However, by creating a great first impression on an online social zombie means that your acquisition cost per zombie will go down, saving you a ton of money when you actually start generating Facebook fans.

Peter Visser

Peter Visser

Owner, ImYourBiz

Peter Visser is the owner and founder of ImYourBiz - a small business web design company. He has started and maintained several online businesses which sold a wide variety of products. He specializes in web design and SEO, and almost all of it is self taught. Peter prides himself on knowing every shortcut on the web.

Peter likes to think of himself as light hearted and informal. When asked what he likes the most about his job his response is:

"I am at my happiest when I do SEO and content marketing, but don't tell my wife that... I'm just kidding, she's my business partner."

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Comments

Hi Peter, thanks for the website GraphicRiver.net. They have a lot of great ready template graphic. Just love that to save my time. :)

No problem Ken. I am glad you like the tips. You should check out some of their other sites too. GraphicRiver is just the tip of the iceberg. You can get incredible wordpress plugins, PHP scripts, Resumes, motion graphics and the list goes on.

Perhaps I'm missing the point but this post states how you paid $5 (or less) for your cover photo for your Facebook page. You list yourselves as an online marketing/web design company on the Facebook page - so my question is: why should I come to you for web design or marketing when I know that for your own marketing and design features you effectively use someone else's work and then change it? 

Hi David,

Firstly, the point of me posting on this website is not to sell my services, it is to add value by giving people knowledge that could save them time and money. What would be the point if I wrote a post which basically said "Look at my amazing cover photo that you will never be able to do unless you hire me."? That doesn't add any value at all.

Secondly, I am completely transparent about where I get all my stuff from. If you go to my website and read the 'About Me' section I disclose everything. I actually mention it in several blog posts too. This allows me to undercut my competition in terms of pricing, but give my clients the same quality. In fact, I show my clients GraphicRiver and tell them what I think would be good for their site. I show them ThemeForest.net and tell them what would work for their business. They see the price on there, they know what I charge. If someone can do it themselves, then fine, they won't hire me.

Thirdly, design is only a small part of what we do anyways. It is a three step process and if you visited my website you will see. My main aim is to increase the online sales and leads for any business (mostly small businesses). One of those elements is a good looking site, the other is traffic generation, and the third is a sales funnel to capitalize on that. As you know you can't 'take' someone else's marketing like you suggested, and you cannot 'fake' a good sales funnel.

So to answer your question: you clearly wouldn't come to me for your needs, but the home builder, the wedding dress shop, the outdoor equipment store, and other people who don't have the time or the skill to do it themselves, will.

By the way, I am going to spill the beans on how I do a lot of things on this blog. I will save you a lot of time and money whether you agree with my methods or not.

Regards,
Peter

Hi Peter

Unfortunately your cover is breach of Facebook's Page Guidelines, and in that particular regard they express the following:

Cover

All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines.
 
Covers may not include:
 
i.    price or purchase information, such as "40% off" or "Download it on socialmusic.com";
ii.    contact information such as a website address, email, mailing address, or information that should go in your Page's "About" section;
iii.    references to Facebook features or actions, such as "Like" or "Share" or an arrow pointing from the cover photo to any of these features; or
iv.    calls to action, such as "Get it now" or "Tell your friends."
 
Hope this helps.
 

Oh I didn't realize I wans't allowed to put contact information on there. I'll change that tomorrow.

Thanks Cue! :-)

Update: I have now changed the photo so that it doesn't contain any more contact informaiton.

Hi Peter. Good wrk with the post. We operate a website that creates custom Facebook covers for free, by integrating one or more user uploaded photos and user-entered text. I thought you might find this usefull :)

www.foobcovers.com

Also, some heads up - Facebook seems to be changing its Timeline design again. In the new design, the profile image will be much lower compared to the current position. Might worth taking into account when using or buying a template.

Ioannis