3 Steps to Powerful LinkedIn Page Optimization

Caroline Melberg Chief Engagement Officer, Small Business Mavericks

Posted on March 28th 2014

3 Steps to Powerful LinkedIn Page Optimization

ImageOne of the most powerful tools for marketing your business is a LinkedIn page, but what do you know about optimizing your page? It’s an art, not a science. Here are three ways you can better optimize your LinkedIn business page and drive more traffic to your website.

  1. Share updates often – Some people say to post updates to your LinkedIn page just once a day. Some people say do it once a day. It doesn’t matter how often you do it, but you should do it often. At a minimum, you should update your LinkedIn page at least once a day. Keep the content relevant and post it often. If you don’t, you’ll fade into obscurity.
  2. Add visual elements – You can add banners, images of your products, or even videos to your LinkedIn page. I’d say to do all three – as often as you can. Making your LinkedIn page more visible will go a long way to driving up engagement and sending more visitors to your website.
  3. Link to a landing page – You can create a landing page just for your LinkedIn page to give visitors a special offer, or you can create specific landing pages for your products and link to different ones from your LinkedIn page as you discuss those products. Pick a strategy, but it needs to make sense for your brand and your visitors. Instead of linking to your home page, link to a powerful landing page with a strong call to action.

A LinkedIn page is a great tool for any business if you optimize it will for sending traffic to your website.


Caroline Melberg

Chief Engagement Officer, Small Business Mavericks

I'm the founder and CEO (Chief Engagement Officer) of Small Business Mavericks, a full-service Marketing Company based in Wayzata, Minnesota. We specialize in Web Design & Development Services, Search Engine Optimization, Social Networking and Social Media Strategy, Implementation and Training. We make online marketing simple for business owners. I believe that marketing is not communication, it's a conversation. I speak frequently about social media and the social web and have been told I have a talent for demystifying online marketing concepts and explaining them in down-to-earth terms.
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Protect and Access
Posted on March 28th 2014 at 12:13PM

I always try to update my linkedin page. I submit blog posts, videos and slide shows related to PC tips. But problem is that i forgot to post every day and post more than once in a day. Regular posting is giving me good result.