Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Things I’d Like to See as a Marketer That I’d Hate as a Consumer
Posted on February 19th 2014
Sometimes when you are a marketer out in the real world, it’s hard not to see things from a marketing eye. If I see a business website is generating a WordPress error, I shake my head in dismay and resist the urge to seek out their email and tell them that a plugin went rogue. Or, I’ll see an endcap at Target or some other store and get pulled in, complementing the store in my head on their bright colors and convenience of items (“Why yes, I did need an air freshener. Thanks for reminding me!”).
But just as I see all the things that are going wrong or right from a marketing standpoint, I also see what could be different, introduced. That made me think of a few things that I would want from as a marketer, but would hate as a consumer.
Brands Talking in my Facebook Conversations
Take the below example:
As a marketer, I reviewed the conversation that I had with my aunt (Lori) and cousin (Savanah) and instantly thought:
Wouldn’t this be a great opportunity for a salon to pop in and offer me a discount on my next service?
But as a consumer, I already have a favorite salon that I had called to make my appointment. Letting brands into Facebook conversation also would probably lead to more abuse than helpful information. For instance, the crappy salon is the one who participates instead of a classy one I’d actually go to, or a spammy hair dye distributor leaves a link to buy it wholesale.
Have a Tumblr API for Social Media
Tumblr’s API isn’t really used with many social media scheduling services. As a social media marketer and blogger with a really crappy Tumblr, I’d like to have the API so I could use a service like Buffer to schedule Tumblr post. That would help me keep awesome things updated in my Tumblr without having to remember to manually do it every once in a while. This would make me a much more active user.
However, the Tumblr API could also be abused by brands. Tumblr is a really tight-knit community and wasn’t happy about its acquisition by Yahoo!. Allowing brands to automatically start auto-posting or doing whatever with a Tumblr API could lead to thousands of re-posted tweets and content that isn’t useful or interesting to the community.
It’s probably been documented in some sort of science fiction movie, but what if billboards, store windows, or displays mentioned my name and used my past purchase history to suggest items I could get in real time? This would be any marketer’s dream: extremely personalized ads that certainly would get more attention than a generic poster or sign.
But as a consumer, I picture myself with the flu, dashing into CVS for some more DayQuil. The last thing I would want was some ad flashing my name and offering me paper towels just because I bought some last time. Personalized advertising could be just as big of a disaster as remarketing is, and none of us want that.
What are some things you’d love as a marketer but hate as a consumer? I’d love to hear them in the comments!
Screenshot via Facebook.