Is your content marketing campaign dead in the water? Do you find it difficult to garner social shares on sites like Twitter and Facebook? Your content is boring, or simply provides no value for your target audience.
In order to create influential content you need to do one thing well: listen. Listeners become learners, and these learners create helpful, usable content, focused on solving the problems of their target audience.
Try listening now. Hop onto niche-specific groups on Facebook and LinkedIn. Tune into the problems of your target market by listening to chats, comments, complaints and worries. The discussions carry ideas, ideas which form the basis of your content creation campaign.
Benefits of creating an influential content marketing campaign include establishing your authority, growing your business and forming an enjoyable, creative outlet for your skillset. Writing content becomes fun after you work on the skill for a sustained period of time.
How can you build more powerful content?
Stop Typing
Go ahead. Stop typing right now. Join a niche-specific social media group or online forum. Listen. Tune in. The problem with most entrepreneurs? They believe working, doing, typing, straining, striving and forcing is the way to online riches.
They write blog post after blog post, churning away, creating content. Of course, if this crowd never listens how can they know if their content provides solutions to the problems of their target market.
Stop typing. Pull back. Slow down. Listen. Prosper by building an irresistible content marketing campaign.
The urge to type like mad runs deep in most online entrepreneurs. Resist this urge. Take a deep breath. Remember, creating good content is about crafting a solution to the problems of your target market. Typing away like a content creation fiend is a waste of your time unless you create something that your target market craves.
Write Frequently
Once you have listened to the needs of your target market it's time to create. Be prolific. Write at least one to two blog posts daily. Why? Perfect your craft. Work on your skills. The person who writes daily will eventually develop a powerful, influential marketing campaign. These people work on their skills diligently and this hard work is reflected in the quality of their content offering.
The person who posts weekly only practices once per week; in most cases their skill set will develop at a slow pace, and their marketing campaign will yield little influence.
Why do you want to prosper online? Why do you blog, or write articles? Find this reason. Hold the emotion near and dear to your heart. This reason drives you to listen to your market and create persistently. Once you have a strong "why" in place you will have no issues writing one or more blog posts daily. Your writing skills will improve quickly and your content creation campaign will carry real clout as your articles and blog posts influence people to move into your indicated calls to action.
Study the Best
Study the top bloggers in the world. Study ad copy geniuses. These individuals have mastered the art of influence. This crowd knows better than anybody how to use words to inspire people into action.
Success leaves brutally obvious clues. Study these ideas, these tips, these gold nuggets, to mimic the success of top bloggers. Delve deep into the minds of ad copy professionals. How do these individuals craft their copy?
By studying the best you become inspired to be the best, too, and naturally follow the advice of successful people from that niche.
Use these 3 tips to build an influential content marketing campaign now.
Kelli Cooper is a freelance writer who frequenlty covers topics in social media, online marketing and blogging. If you are in need of marketing materials for your business, check out Exhibit Deal for trade show displays and so much more.