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It’s a good time to be a fashion marketer.
Social media is disrupting every industry, and fashion brands are loving it. Brands that are able to keep up with trendsetters, and consistently incorporate the wow factor into all their communication channels (new and old) are the ones who will see the most success.
Whether you’re in fashion or not, these three tips are sure to inspire.
1. Be Inclusive
Fashion is often about elevated status, but your social strategy shouldn’t be. Level the playing field without diluting your brand name. Use “behind the scenes” content or insider access as prizes. Lure true fashion enthusiasts and build fan loyalty.
High-fashion brands like Rebecca Minkoff give away passes to runway shows and events.
2.Seasonality is Your Friend
Fashion is inherently tied to holidays, special occasions, the weather… you name it. Each event is another opportunity to get in front of your target audience. Topical campaigns are a great way to showcase new, seasonal products and to stay top of mind during the gift-giving holidays.
American Eagle Outfitters never misses an opportunity to run a seasonal campaign – from Christmas to football season.
3. Let Fans be the Experts
Ever heard the expression the customer is always right? Of course you have. Put that principle into action by letting fans participate in your designing or buying processes. Fans love giving their two cents, and you’ll benefit by getting valuable insights into consumer preferences!
Fan submitted designs from a ModCloth photo contest.
See even more tips on how fashion brands are teaming with Offerpop to wow customers with this free downloadable guide.
Mark is Co-Founder and VP Customer of Offerpop, a leading social marketing software company. Offerpop helps marketers engage audiences everywhere. Launch powerful social marketing campaigns inminutes across all major social networks and marketing channels on any device subscribers.
Mark has helped launch an array of online, mobile and media businesses, including the first TV product placement ratings service (Nielsen IAG) and the wireless industry's first mobile virtual network operator (ESPN Mobile). He began his career building brand campaigns for leading consumer marketers in the US and Asia / Pacific, including NIKE, General Mills and Apple. Mark holds a BA in History and a BA in International Economics from Brown University.