- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Ways: Get Out of Your Content Marketing Rut
Posted on February 4th 2014
Are you in a content marketing rut? You create and post a set number of items to your website, your mailing list and social media accounts regularly. You’re proud of yourself, as you should be: consistency counts, and your content assets will grow.
You get traffic reliably, but you’re not seeing the jumps in traffic you’d like, not even when you post stellar content. You’re falling into a content marketing rut, and don’t know how to get out of it.
Try one or two of these three ways.
1. Try a new format.
Content comes in many formats. If you’re producing text content, with the occasional slide deck, why not turn some of that text content into audio, or video? Jing is free, and easy to use. You can post your videos to YouTube, and find a completely new audience.
Other formats to consider:
- Q and A: you get a stream of customer service and other questions each week. Why not develop some question and answer content from great questions people ask? If one or two people have asked a question, hundreds of others may want answers too.
- Tutorials: I love foodie blogs. I’m in awe of some of the wonderful content they produce. Food p0rn, indeed. Grab some ideas for tutorials from food or other blogs which use the tutorial format.
- Micro content: you don’t always have to produce content which takes hours to create. Post a link, or a quote, or a fun piece of information.
- Quizzes. Why not create a quiz each month? I love quizzes, and search for them in magazines. Your quiz doesn’t need to be confined to topics about your industry. Consider a seasonal quiz, or a trivia quiz.
2. Take it on the road: offer your content to new venues.
Please don’t wince. I know that Matt Cutts has taken a big stick to guest posting. But he’s not talking about genuine ghost blogging. He’s talking about link-hunting.
Find a couple of websites on which you’d like to see your content. Don’t worry about the links. Think about branding, and relationship building.
If any of your clients have a blog, offer them some great content which would appeal to their audience.
3. Experiment. Then create a case study.
Create an experiment – any kind of experiment you like. Set the parameters of your experiment. Then conduct it. Keep regular notes. Everyone loves case studies. You think you know what the results will be, but you may be surprised.
Announce your experiment, and its parameters. Tell readers how the experiment’s going, as it progresses. Ask readers to help, if possible. When the experiment’s over, announce your results.
It’s easy to fall into a content marketing rut. Challenge yourself to get out of it by with new content formats, and new venues.