Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
3 Ways To Grow Your Email List
Posted on May 29th 2014
Email marketing is a valuable tool in your personal branding strategy, but you may be wondering how you can find the right subscribers for your list. Here are three types of activities you can implement that will attract people to your email list – and your personal brand.
#1: Host an online challenge
An online challenge is when participants agree to accomplish certain tasks during a specific period of time. Typically, online challenges last 30 days, but don’t let that restrict you. Even a 14-day challenge will do the trick!
Create an online challenge that helps people accomplish a specific goal and positions you as an expert who helps them achieve their objectives. For example, if you are a photographer, host a 30-day challenge where people can improve their photography skills. Or, if you are a social media consultant, create a challenge where people learn to use Facebook for marketing. Once you decide on a topic, create a landing page that requires people to enter their email address to participate in the challenge. Bonus Tip: Start a private Facebook group just for your challenge participants so they can network and ask you questions.
#2: Host a webinar
Another type of event that attracts your ideal customers is a free webinar. Research a topic that will answer your audience’s top question. Like with the online challenge, set up a landing page about your webinar and have people register by providing an email address. Make sure to offer a recording of your webinar in case people can’t make the live event. Also, write a post-webinar email to thank your new subscribers for participating.
Don’t forget: Co-hosting challenges with another expert is a great way to diversify your webinar offering. When you pair up with an expert with a big email list, you will be exposed to her email list too.
#3: Offer a special, one-time gift
Offering a fantastic free gift on your homepage is a way to perpetually attract new subscribers, but don’t forget to offer other gifts during the year as well. When creating your marketing plan and calendar, consider adding two additional gifts throughout the year. If you need help determining what to offer, consider the time of year. A free gift in December could be holiday themed, or consider a “back to school” gift to your audience after Labor Day.
Like with the online challenge and webinar, the key is to create a landing page where you require people to register with their email address. Once they plug in their email address, use an autoresponder to email the free gift to them.
Email marketing is best accomplished when you keep it top of mind. Remember the acronym, A.B.C. (Always Be Collecting). Look for fun and creative ways to entice your ideal customers to your email list through hosting online events or webinars, or offering a free, one-time gift. When you experiment with different ways to attract subscribers, your email list will grow exponentially, and your personal brand will benefit as a result.
Photo courtesy of Mica