April 21, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
March 26, 2015Feeling overwhelmed by the massive amount of customer feedback data you’re collecting? You’re not alone! Many businesses are struggling to find...
February 20, 2015Symantec, the global technology security provider, needed to provide its global customer base access to social customer service. They were...
February 20, 2015An Employee Advocacy program has value beyond your company’s marketing department. The community you build will be the single most important...
Jun 15 Posted 8 months ago
I agree with the contents of this post - great article!
The fact that social advertising is mostly about branding directly points to the fact that social campaign success is difficult to measure. I think that is primarily what marketers who are confused as to how to measure social campaign success, and wondering why it is not equating to so many sales dollars, need to understand. Instead of allocating tons of budget to social campaigns because everyone is saying it is the thing to do these days, marketers should be smart about utilizing the most cost-effective methods possible for increasing brand awareness through social, which they cannot do if they are not measuring the types of KPIs mentioned here - not the typical KPIs that are used to measure traditional marketing.
Thanks for letting me share my two cents! Cheers!