30 Things to Tweet About Your Brand

soravjain
Sorav Jain Thinker in Chief, Echo Virtual Marketing Ecosystem

Posted on April 15th 2012

30 Things to Tweet About Your Brand

Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter-crisis, relax, this post is especially for you. Just use a little bit of imagination and you can transform your Twitter-space almost magically.

How to tweet

Here’s food for thought when you run out of things to tweet about:

  1. New announcements from your brand.
  2. Teaser previews of offerings you are working on.
  3. Related interesting news from the industry.
  4. Trivia related to your product: history, technology, anything!
  5. Ask for suggestions: people love to help someone out.
  6. Events you are holding: this informs as well as gets you attendees.
  7. Events you are participating in: this shows you are active.
  8. Witty one-liners: this can be jokes, daily wisdom, or just about anything else.
  9. Helping people find opportunities: Helping people solve problems is the best thing you can do to promote your brand.
  10. Popular events: tweet about the upcoming sports events, festivals, etc.
  11. Unexpected developments: Was Gmail down today? Tweet about it!
  12. Regular industry news: yup, this doesn’t hurt if mixed in.
  13. Sales announcements: Tweet about any sales announcements you might have.
  14. Job openings: Tell people about open positions, both with your brand and at other places you know.
  15. Ask for customer feedback: Invite people to share their experiences with your brand.
  16. Participate in the relevant hashtags, and get more visibility.
  17. Set up and announce tweet chats based on brand-related hashtags.
  18. Follow people and make acknowledgement via tweets.
  19. Thank people who have recently followed you.
  20. Post the latest updates from your blog along with the link.
  21. Direct people to other social media channels you own by tweeting about them.
  22. Search on your brand name and respond to tweets that are about you.
  23. Create Twitter lists of industry-relevant analysts, well-wishers or customers, and announce the lists publically.  This sends a positive message to the mentioned people.
  24. Participate in trending topics and viral hashtags to rope in some attention. Ensure your opinion are related to your brand somehow.
  25. Tweet-greet your followers daily. Saying small things like “good morning,” or asking about their health goes a long way in forging ties.
  26. Tweet and tag your best employee of the week. This keeps the staff motivated and gives them a platform.
  27. Announce weekly deal, tweetpon (coupon), etc., and evaluate its viral reach to understand how influential your brand is.
  28. For B2B brands, find out analysts on Twitter and build up conversations with them. Twitter is the best place for making your opinion heard.
  29. Give daily twitter tips on usage of your brand’s products/service or on the basis of the industry expertise. Tips sell well on Twitter.
  30. Make regular #FF Friday Follow recommendations or announce fan of the week with some incentives or freebies to the winners.

Following these tips will make your brand interesting on Twitter, and people will want to participate and connect with you. Over time, this will bring you many friends, followers, analysts, well wishers, prospects and business leads. What more could you ask for!

If you like this post, follow or  pick up conversation with Sorav on Twitter: @SoravJain | Sorav Jain is a Social Media Speaker and owns a Digital Marketing Blog

soravjain

Sorav Jain

Thinker in Chief, Echo Virtual Marketing Ecosystem

Sorav is a qualified Masters in International Marketing Management from Leeds University Business School (U.K) and also alumnus of Loyola College, Chennai the finest institutions renowned globally. He started his career at age of 17 as SEO executive and Freelancer content writer. From Leeds University Business School he has been awarded with the Best Market Research Presentation Award, Leadership Award, Class Champion Award 08 and many precious accolades. Professional world embraced him with his skills showcasing effectively in CMO Axis as Marketing Program Specialist and Online Marketing Head. In this course of time, Sorav consulted TOP IT companies and leading ecommerce portals of India designing and executing their Social Media Marketing campaign. Seamless in spirit, Sorav started his own venture with passion to deliver his superior Social Media Marketing expertise that he learned, developed all the years. Sorav, an accomplished trainer by himself, teaches Social Media Marketing and Personal Branding subjects at Madras Advertising Club and is guest lecturer at various prime institutes of India Sorav's Twitter: @soravjain Facebook: www.facebook.com/soravjain Youtube: www.youtube.com/soravjain LinkedIn: www.linkedin.com/in/soravjain

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Comments

BrittRubinstein
Posted on April 15th 2012 at 3:39AM

Great post! I've been struggling with ways to keep my brand engaging on Twitter and these are some great ideas! Thanks! 

soravjain
Posted on April 17th 2012 at 5:02AM

Thanks Britt. Glad you liked it :) 

Posted on April 15th 2012 at 9:01PM

This is an excellent and very doable list of things brands must do to engage customers in social media.

However, one thing I always am frustrated, amazed and disappointed to see is, even brands that may execute on many of the steps and recommendations above often fail to listen to what customers are saying or even have people empowered to take action on customer requests, feedbacks or queries.

That can turn an active one way social media engagement strategy into something that actually offends and annoys customers. It's essential that a 2-way channel of communication., with empowered, enabled and capable people to back it up be put in place if such strategic and tactical plans are to succeed.

Regards,

 

Imran AnwarIMRAN.TV

http://blog.imran.com

soravjain
Posted on April 17th 2012 at 5:02AM

Totally agree to that point. Refer to point no.22 :) 

sath
Posted on April 16th 2012 at 1:22PM

Really great ideas are shared on this..My friend ask me.i surfing internet, i got this link.send to my friend to this..i think really helpful to her.I cant understand this points "Search on your brand name and respond to tweets that are about you."whats this actually you r saying here..can u give explain.

soravjain
Posted on April 17th 2012 at 4:51AM

Listening on social media especially on twitter is highly possible. If you are a owner or manager of popular brand. You can go on search.twitter.com and use those terms to listen to what your customers are talking about globally. You can thank the positive tweets, address the negative tweets and clarify the tweets with the concern. 

If you are a small business owner, you can use term related to business. Example: You run a hotel in Chicago and want to invite traveleers to stay at your place you can use terms like "Visiting Chicago" "Going to Chicago" etc to find out people planning to come to your city. 

You can contact them, follow them and offer them details about your hotel. 

Hope I have clarified your doubt. 

BettyBlueEyes
Posted on April 16th 2012 at 4:29PM

I already used a couple of these ideas this morning. Then I applied them to our Facebook and LinkedIn accounts. Thanks much.

soravjain
Posted on April 17th 2012 at 4:47AM

Thats fantastic. Hope you do that regularly :) 

 

learnit2earnit
Posted on April 16th 2012 at 6:17PM

At first I thought how could you possibly have 30 ideas of what to tweet about, but then you did it Sorav without duplicating!  These are all great tips and make for a good checklist to refer back to when you get in a 'tweet' slump. 

I like to share videos and now also, images and other information people are posting to Pinterest.  That seems to get some good reactions as well.

 

 

soravjain
Posted on April 17th 2012 at 4:44AM

Thanks, glad you liked my post. Sharing videos and tweeting about pins is also a good idea. Thanks for the suggestion :) 

Barbara B.
Posted on April 17th 2012 at 10:48AM

Thanks for this very helpful list!  I like that your suggestions balance being generous and engaging with  more direct promotional tweets.  I'm going to keep the list by my computer to consult on a regular basis!

soravjain
Posted on April 17th 2012 at 1:11PM

Thank You Barbara. I hope you get consistent with tweets :) Glad you will use this post to help yourself. 

Barbara B.
Posted on April 18th 2012 at 3:49PM
Sorav: I have already used it, and I shared the link to your article on Etsy, where I have my small business. It's getting a very good response there! Have a good day.
JeJeweled
Posted on April 17th 2012 at 11:40AM

Great tips.  Twitter is difficult for we hand makers.  You gave me excellent ideas.  Thank you.

soravjain
Posted on April 17th 2012 at 1:22PM

I'm obliged. Thanks  for reading it out :) 

Mr. Social
Posted on April 18th 2012 at 12:53AM

Nice one Sorav,

Easily among the most useful articles on Twitter I've read in a while.

Kudos on coming up with it. Congratulations on 12k+ reads. Well done!

Best, Amar

soravjain
Posted on April 18th 2012 at 6:42AM

Thanks Amar :) 

thesocialshoppe
Posted on April 18th 2012 at 10:57PM

Great tips! May I also suggest the creation story, any type of rituals that your company may have and personal stories from your employees. For example, how did your business get started. How can you relate to the people who you are serving? Who are you? And don't forget pictures! 

soravjain
Posted on April 19th 2012 at 6:12PM

Thats good suggestion! Appreciate it :) Kudos! together we can make this list grow :)

MarketMeSuite
Posted on April 19th 2012 at 8:40AM

Great list!

I like #22 "Search on your brand name and respond to tweets that are about you."

All too often companies miss something b/c they haven't been "@ mentioned." Set up some real time searches and always be ready to engage!

~Tammy, CEO @MarketMeSuite

soravjain
Posted on April 19th 2012 at 6:14PM

Well said Tammy! We miss out on the major chunk of customer experience and sentiments unless real time searches are not set. 

Thanks for your comment. 

 

BettyBlueEyes
Posted on April 19th 2012 at 12:35PM

I've used a few of these ideas, and found that my re-tweet numbers increased. Apparentlu, my followers thought my tweets had more value now.

soravjain
Posted on April 19th 2012 at 6:15PM

Impressed! Keep it up. :) 

DavinaKBrewer
Posted on April 19th 2012 at 3:29PM

Audience engagement, more personality, participating in relevant tweetchats - really so many things brands can do via Twitter, much more than just automating links to salesy blog posts. With so much that can be shared, I don't get brands who don't know what to tweet. Or set up their streams as feeds w/ nothing but "We sell widgets, come check out our widgets, which are totally on sale" noise. Restaurants are some of the worst offenders at that, I always say "you're doing it wrong." Looking at your excellent list - this requires creativity, thinking of what OTHERS find valuable, listening, engaging - you know, WORK; brands can get back only what they put in. FWIW.

soravjain
Posted on April 19th 2012 at 6:17PM

Very well said Davina! Thanks for your kind words there :)

dakogan
Posted on April 19th 2012 at 10:28PM

Great list! Thanks.

Lisapatb
Posted on April 20th 2012 at 12:13AM

This is a great list - I've been doing some of them for a brand but will incorpoate more with the questions. I do find it easier to engage as myself vs. a brand. is that the case with most people? 

Marcia Dresner
Posted on April 25th 2012 at 6:53PM

Good list.  It's an important reminder to vary your postings so people will find them worth following!