Jul 31 Posted 2 years ago
I run two Instagram accounts for businesses and here are my thoughts on your points:
1) This only works for some types of business. I run @islington_ah, a music venue, and we consciously decided not to encourage people to take pictures of events because they always look very poor. Our view was that any publicity (ie badly taken photos in low lighting) is not always good publicity. Also, we didn't want to encourage people to be snapping away the whole evening (and possibly annoying people behind them).
2) Problem with this is that links aren't hyper in Instagram. So users can't tap and launch brower. You just end up with a very messy looking caption.
3) Good point. One of the shots I try to get for @islington_ah is back-stage or portraits of the artists. These are always the most popular images.
4) Good point re regramming. I should do more (of the few photos taken by customers that are good). It's not as big as RTing but I think you're probably right in saying it's a powerful tool.
Thanks for the article. The business of running an Instagram account is pretty new, so it's great to get some serious thoughts about it.
Richard Gray @rugfoot
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...