Mar 25 Posted 5 years ago
Please edit Tony Lee's link to Twitter account, it is linking to Becky's
Jan 14 Posted 5 years ago
Sales whether practiced with traditional methods or the new Social Media tools, TRUST is key. Social Media platforms and strategies will be amplified either positive or negative by your clients trust and engagement.
Nov 8 Posted 5 years ago
Brands need to realise that:
1. Communities are hungry for their support and participation, not just their adverts.
2. Social media means much more than just Twitter, Facebook, or the current fad.
3. Social implies two-way conversations. That means engagement. (Refer back to point 1).
Nov 1 Posted 5 years ago Good perspective. I was waiting for some actual deal trails, though. In my book, I provide readers with screen captures of incoming traffic from social media domains and follow them all the way through to the signed contract. That's the meat I'm wanting more of from others.
Nov 1 Posted 5 years ago
We all know that social media is a communication tool but businesses want to see a direct link between social communication and either sales, customer retention, PR, brand building, marketing, recruitment or product development. It makes me smile sometimes because I never hear businesses ask about what their ROI is on their telephone or their email but they always ask it of social media.
However reading the above it feels very promising that more and more businesses are taking this space seriously.
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February 16, 2016The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February...
February 09, 2016The following is the webinar archive for "Social Listening: Harness Marketing Insights from Consumer Conversations." This webinar originally air...
February 05, 2016Facebook contests and campaigns are powerful ways for brands to engage with customers in social. They encourage social sharing, spur user-ge...
December 15, 2015New Research to Drive Smarter Social Strategy It’s no secret that social moves fast. So our research and analytics team mines social data,...