May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Apr 14 Posted 11 months ago
Thanks for the great advice. The one concern is in the second tip. You mention that it should be relatable, yet I believe it would be better to have the content relevant rather than just being relatable. In social media, we can make vague inferencance to content that is relatable, but is it relevant to what I am seeking right now?
In social I follow those individual who are relevant to my lifestyle and work. Those that are relatable are relegated to those time when I am jsut surfing the internet in more of a discovery mode.
Apr 11 Posted 11 months ago
Great tips. But we also admit that good linking costs to hire really creative people to make it very clear what is going on. So many times we see how there are unclear branding and related to it marketing (posters, ads) - it's because talents are few in every industry.