Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
4 Methods to Spur Social Interaction with Blog Content
Posted on December 9th 2013
A business blog can be an invaluable tool for educating and informing your audience, proving a unique selling proposition, demonstrating expert knowledge, and establishing credibility among many additional benefits.
Additionally, your business’s blog can serve as a hub for social media content, and be a catalyst for encouraging interaction with, and amongst, your audience.
Spurring interaction and greater levels of engagement are effective for growing the loyalty and strength of your audience, as well as attracting new people to your brand.
Following are 4 methods to gain higher levels of interaction with your blog content:
Call to Action
Providing a simple, clear and concise call to action (CTA) is a simple way to encourage your audience to interact or engage with your blog content. Frequently, telling people what you want them to do will result in many following that course of action.
Make interacting with your blog content easy for your audience by providing conversation prompts. Prompts can take the form of questions, asking for opinions on relevant subject matter, probing for people to share related experience, and anything that nudges people for engagement.
Highlight Share-Worthy Anecdotes
Different demographics, audiences, and social media users will have different preferences for where and how they interact with content. For instance, some people might not be prone to commenting on a blog post, but might feel more comfortable interacting on Twitter, Google+ or Facebook. You can encourage this behaviour by highlighting share worthy anecdotes within your blog post for your audience to share with their social graphs, and provide their own commentary and insight.
When someone leaves you a comment, asks a question, shares your content, or otherwise interacts, be sure to reply to those individuals. Not only will you be building your relationship with the person who initiated an interaction with you, but also you’ll be showing other community members that their interactions won’t go unnoticed, which should help to encourage more of the desired behaviour.
How do you encourage interaction with your blog content?
Which methods do you find to be most effective?
As always, it would be great to chat with you more about this in the comments, or on Twitter @RGBSocial