May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Jun 20 Posted 3 years ago
Heba is right about the negative comment repetition. I usually set up a Google Alerts for my brand name and instantly get notified whenever someone writes something about me online. I try to respond to negative reviews and any other kind of <a href="http://www.rexxfield.com/services.php">internet defamation</a> as soon as possible, and always try to refute their points and claims with evidence.
May 24 Posted 3 years ago
Online reputation management is essential to any business trying to establish itself on the internet. Negative mention can quickly spiral into a torrent of negative feedback and will damage your company's reputation quickly if not addressed.
With the advent of organizations practicing "reputation damage" against their competitors, it has become essential to remain one step ahead of any potential threats, this can only be achieved by staying up to date on the various online discussion platforms where people will be likely to discuss your organization, as well as what your competitotrs are doing and saying online. The recent news coverage surrounding Facebook's attempt to damage the reputation of Google provide an illustration of the aformetnioned point. See this article for more information about Facebook's campaign against Google: http://news.yahoo.com/s/dailybeast/20110512/ts_dailybeast/14045_facebookbustedinclumsysmearattemptongoogle
Online reputation management is essential, as organizations will continue to practice and embrace "reputation damage" against competitiors.
Apr 29 Posted 3 years ago
I would like to thank you for the important info presented here !
It is important that whoever is interested in search engine reputation management will read it .
Apr 10 Posted 3 years ago
Bob, great post. Feel free to add my new startup, awesomize.me as an alternative option as we just finalized our tagline which is "awesomize.me: your personal and corporate reputation management leveraging the power of the community" :-)
Here are my 2cents on this entire social media and reputation management thing
Facebook and other social media channels have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming.
This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those….
Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?
It’s time for social media to enter into a new category, a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections. To enable us to Distinguish Your Quality vs. Quantity Friends, Fans, Followers, and Companies
I hope I can accomplish such a mission with my new gig, awesomize.me. The site is not another social networking platform. Yet the portal to all your existing social media channels. The company helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!
Feel free to create your page and one for your company to see how it works.
I look forward to hearing your feedback.
CEO & Founder
Apr 10 Posted 3 years ago
You summed it up beautifully, Bob. I guess the issue of online reputation management can be very stressful and requires ongoing montoring. Unforteunatley, one bad review generated more buzz than a 1000 positive ones! sad but true.
If there's one thing I would add to your post is how to identify action worthy brand reviews:
- Commonality: When the same positive/negative pattern is mentioned repeatitively, then you must pay attention and take appropriate action.
- Descriptiveness: action worthy brand reviews are detailed and descriptive. They must be. Otherwise, you have nothing to work with. In my humble opinion, 3-words negative reviews should be tossed in nearest waste basket! Something like "Atrousious! you suck!" gives you nothing to work with and trust me, readers will also disregard these types of reviews becuase they are looking for valid reason as to why or why not they should use your services.
- Does it make business sense: no one knows your brand's strengths and weakness better than you. So, if you read a review that made business sense, act on it immediately.
Yes, online reputation management can be very a challenging and duanting task but if done correctly, it will payoff termendously. Thanks Bob and good luck to all :)