4 Reasons to Join LinkedIn if You STILL Haven’t Got Round To It

domsoar
Dominick Soar Marketing Executive, Brandwatch

Posted on March 9th 2012

4 Reasons to Join LinkedIn if You STILL Haven’t Got Round To It

 

Today’s guest article is by Internet expert Drew Custer, who enlightens us about reasons to join LinkedIn – if you haven’t already.

Much like Facebook has become to the social world, LinkedIn has become a pivotal part of the professional world. 

LinkedIn lies right at the border where the social world meets the business world, and it helps to connect friends, partners, and people you know with business opportunities and marketing options.

LinkedIn has firmly established itself as the top business social network in the world.

As a powerful player on the business scene, it demands to be acknowledged, respected, and integrated into any successful marketing strategy.

Successfully integrating LinkedIn into your business plan begins with creating a quality profile.

In today’s changing social media realm, many companies have stopped accepting resumes from job applicants and greater and greater quantities of business transactions are completed online every day.

Many of today’s leading players in the business world now ask for links to your profiles on the web’s major social networks instead of the traditional paperwork that used to be involved in the business meet and greet process.

Here are four reasons why a LinkedIn profile is essential for every professional

1. To Provide the Google-verse with Positive Information About You

Your prospects, whether potential clients, employers, or partners, are already looking you up online to help them decide whether or not to do business with you.

Obviously, it is a bad thing if they find outdated, misleading, or damaging information about you online, but it’s also bad if they find little or no information.

Fill the information vacuum with a LinkedIn profile. When you or business is Googled, your LinkedIn profile will be among the first results.

A quality LinkedIn profile will ensure that your prospects have a greater chance of being on your side.

2. To Improve Your Search Engine Optimization and Web Presence

An optimized LinkedIn profile can help connect you with prospects who didn’t know about you previously.

Working in a good amount of search engine optimized keywords can put you at the top of Google’s search results for people looking for someone like you.

Use as many keywords as possible, but make sure your text still sounds natural.


3. To Attract Prospects by Showing Them How You Can Benefit Them
 
Keep in mind that your LinkedIn profile should be less about you and more about what you can do for your prospects.
If you are looking for employment, it should about how you can add value to your potential employer’s company. If you want clients, make sure it shows how your products or services can improve your clients’ lives.

4. To Show That You Are a Professional

Your potential prospects will not only be judging your profile by its content but also by the way that content is presented.

Make sure you come across professionally by using correct grammar and spelling, by paying attention to the details of your profile, and by showing that you take the LinkedIn network seriously.

Conclusion

As more and more employers and business partners connect with LinkedIn to scrutinize the people they are considering working with, it has become more and more important to have a winning LinkedIn profile even when just trying to break into the business world.

LinkedIn profiles are also essential for businesses that are already established. If potential employers and partners are checking their prospects out online, potential customers are probably checking their prospects out to a much greater degree.

 

 

domsoar

Dominick Soar

Marketing Executive, Brandwatch

I write on the Brandwatch blog. Brandwatch is a social media monitoring tool. Brands use it to listen to what is being said about them online, understand it and act on it.
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Comments

i defiitely agree with the SEO part

my linkedin profile outranks my own personal site for a lot of keywords (i don't know how or why, you're gonna have to ask google THAT question, lol)