4 Reasons Marketers Are Crazy Not To Be On Google Plus

RealChrisJones
Chris Jones Sr. SEM Manager, Convergent1

Posted on April 27th 2014

4 Reasons Marketers Are Crazy Not To Be On Google Plus

google-plus-network

I will be the first to admit that Google+ is not the easiest site to use — at least until you get the hang of it. I didn’t get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I’m really glad I stuck with it. There have been vast improvements to the UI and it’s now much easier to use and understand.

There also happen to be around 540 million Google+ users now, not an insignificant number. This is Google we’re talking about here so it’s pretty safe to assume that number is not going to stop growing any time soon!

Besides booming membership growth here are 4 reasons marketers are totally nuts not to be using Google+ in 2014.

1. Google Authorship – When you see an author’s face next to an article in Google search results it’s because of Google Authorship. Anyone can do this it just requires a Google+ account and that you link your profile to the content you write. Besides inflating your ego every time you see your mug next to something you wrote, there is real value to it. It helps establish your personal brand and builds your authority. Research has also shown that having the authorship markup increases click through rates. So why not do it?

2. SEO – I don’t care if Matt Cutts says Google doesn’t use +1′s in their search algorithm. He also says social signals in general don’t count but there is so much evidence to the contrary that it’s not really believable. Regardless, there are other benefits we know about for a fact. If one of your followers on Google+ does a search while logged into their account they will see your Google Plus posts in their search results. A post that doesn’t rank normally may be in your followers first page search results. That means the more followers you have on Google+ the more potential exposure you have both on the network itself and in search results.

3. High Post Engagement – I consistently get higher post engagement on Google Plus than on Facebook. That is even more so the case now given Facebook’s recent News Feed algorithm changes. Only a tiny percentage of your Facebook audience sees your posts now. Facebook wants you to pay money through Promoted Posts to reach a wider audience. Google+ does not do that. Also, Google Plus allows post formatting so you can style your posts to gain even more attention!

4. Communities – If I had to pick just one feature of Google+ as the most valuable it would hands down be Communities. Become an active participant in groups related to your field. The fastest way to gain new followers and get exposure to your content is through Communities. Comment on and +1 other people’s articles you find interesting and contribute your own posts. There is a huge amount of engagement going on in Communities and there is no reason you should not be part of the conversation.

At the end of the day the more exposure you have the better. I’m not arguing that you should stop using Facebook or any other network, but you should definitely take Google Plus seriously and make it a real part of your marketing strategy.

Tell us in the comments what you think about Google Plus. Do you use it? 

The post 4 Reasons Marketers Are Crazy Not To Be On Google Plus appeared first on Convergent1.

RealChrisJones

Chris Jones

Sr. SEM Manager, Convergent1

Chris Jones is the Sr. SEM Manager at Convergent1, a cutting-edge marketing agency based in Houston that specializes in Internet Presence Management (IPM). Read more from Chris on the Convergent1 blog. Connect with him on Google+, Twitter, and LinkedIn.

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Comments

While I use google+ for many of the reason's you've listed, I've yet to see that there is even remotely the amount of engagement on the network compared to Facebook, at least for the target demographic that I'm engaging for my clients. As for the much bemoaned throttling of facebook engagement, while I did see a brief downtick on my blog page's engagement, it's since rebounded heathily: I have nearly 46,000 fans on my page and my weekly average engagement is between 100,000-450,000 viewers. I should add that it's 100% organic reach; I've never spent a cent on facebook advertizing. If your reach on facebook is down, you need to change your methods!

Chris,

You nailed the points very well!  This is so incredibly true, and although I personally find that Google plus is a little 'clunky' and not 'ergonomically' how I would expect a social site to be, I found, for the same reasons you mentioned, we needed to be on board with it.

Although I have seen the engagement on Google Plus increase, I am still surprised how many people are not on it. 


We have found some of the communities mixed.  What I mean by this is we will sometimes post a press release to a community that is relative and active.  Instead of seeing dozens of communities with a couple thousand members, you may see one or two that have a significant membership for a particular industry and thats it. 

I supose it is just a matter of time before it really sinks in for people and have it click.

Excellent article and some strong points people really need to realize.

Michael

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