4 Reasons That SEO for Small Business Is Required

Timothy Carter
Timothy Carter Digital Marketing Manager, Nimlok Displays

Posted on June 21st 2013

4 Reasons That SEO for Small Business Is Required

SEO, or search engine optimization, is crucial for everything on the Internet—if it’s to become successful, anyway. Even the smallest home-based businesses benefit from it, so it doesn’t matter whether you’re selling cakes from home or starting up your own independent accounting firm. Because every good business needs an online reputation, every good business also needs valuable SEO strategies.

You Increase Your Local and Worldwide Reach

seo for small business

Image via Flickr by Tojosan

Every business has its target audience. Using SEO by making sure that any content associated with your business is rich in keywords, doesn’t read like spam, and includes relevant, interesting, and informative information will pull in your target. You can post blogs about sales, recipes, merchandise, or other services even on your Google+ business profile. Tie in your status updates on social media with your business or offerings. Make sure that your Facebook, Twitter, LinkedIn, and website links go on business cards and ads.

That helps you intrigue local consumers, which is incredibly important. However, you’ll also increase your reach. Soon people in the next city, state, or even other countries will know about what you’re offering, especially if your business is online.

You Become a Reputable Authority

seo builds expert reputation

Image via Flickr by Pete Prodoehl

The idea behind SEO is to make you look good. Those keywords are, of course, key aspects, but they won’t work unless you compose blog posts, articles, and even status messages that have valuable information. The more knowledgeable your information, the better you look. On a local scale, you could become the resident expert on cleaning services, jewelry making, trade show truss or website design.

People prefer sources they can trust. Even if you make money by blogging, more visitors will come to your site if you know what you’re talking about, all the time. Your rankings will increase and visitors will actually seek out your site or services because they view you as the biggest authority.

You Pull in Reputable Visitors

small business social media

Image via Flickr by Devlon Duthie

There’s another benefit to becoming an authority in your given subject or service: you attract authority figures as well. Big names in your industry will comment on your posts and statuses, lending their credibility to yours.

You should always return the favor, but you’re paying it forward instead of giving a nod to the competition. By creating a network of experts, you’ll each promote one another. That leads to more business and an even better reputation.

Higher Rankings Equal More Money

higher ranking from seo

Image via Flickr by Stéfan

The stronger your SEO and the more relevant the content, the higher your authority. The higher your authority, the higher your rankings. Your goal is to come up on the first page of any given search. If your business revolves around quality freelance writing or local home repair, you have to tailor your blog posts and keywords around those topics.

With rich content and a solid reputation behind you, your page will rise to the top of searches for your industry. More people will visit your business, either online or off, and that means more money for you.

Search engine optimization is an excellent way to promote your small business, but it’s important to have solid foundations on the Internet. What techniques do you use to build your business?

Timothy Carter

Timothy Carter

Digital Marketing Manager, Nimlok Displays

Timothy Carter is an SEO & social media marketing professional. Timothy Carter has 16+ years of experience helping small business, solo-preneurs to Fortune 500 companies. Currently the Digital Marketing Manager for the trade show display company, Nimloka division of Orbus Exhibit & Display Group. Visit his blog at http://www.timothy-carter.com/blog

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Comments

That is really an interesting article. SEO is important for the required business in todays world. Increasing visitors, networking with the people, gaining a reputable authority and making money through higher rankings are the points well discussed. I would really like to have more articles on SEO. Thanks and keep sharing!

You're right, but isn't required a bit of a tame word? I'd say it's essential!

For any small business with a physical location (a shop, an office or studio), local SEO is going to be your key to success in search engines. I've worked with clients where organic results have been totally knocked out by bigger brands with massive budgets - but local results are way up above them.

A local result is a relevant result. I'd say a local supplier of something would still be preferred over a far off international one, depending on niche of course.

Totaly agree with cotent for authoirty and reputation, as long as it's different and eeks out some kind of emotion. I really believe in creative, emotive content -  it's absolutely the way to get social shares and online authority. Much more than repetition and straight-up facts. I think people are getting harder and harder to 'wow' online, but some things strike everybody right.