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Content Marketing is a phrase that has been beaten to death, but I will use it here to prove a point. If you have not seen him yet, Marcus Johns has conquered Vine in a way that no one else has . He’s taken great content, which is his concise comedic ability, and molded it to the constructs of the platform. With creative brainstorming and frequent publishing, Marcus has garnered a massive Vine community of over 2 million, while also expanding his reach to Twitter and Instagram. Below are 4 reasons why you should review Marcus’ content regularly to help better your content marketing skills.
1. The content is personal
Regardless of what the content is, we always have the Marcus Johns brand stamped on it in some way. He involves his family, friends and even celebrities to be a part of his world.
2. It is well thought out
Even in 6 seconds we have been told a hilarious story about someone sneaking up on Spider-Man and what his reaction would be (accompanied by some special effects help).
3. It’s the right platform for the right person
Marcus knows how to tell a story. That’s hard to do in 6 seconds. He has created consistent comedic story lines for his audience (the Jedi series being one of my favorite). Not only does this talent produce a great retention rate, it creates content that promotes community growth.
4. Let’s face it; it’s just that good
At the end of the day, it all has to be good. I come to Marcus John’s Vine page because I know I am going to laugh and say “wow, that was clever.”
Jameson is a social media and video marketing enthusiast who is currently the VP of Strategic Operations at Knechtel Group, a new media agency in Atlanta, GA and New York. Clients have included IMAX, Macy's, Advanstar Communications, AutoTrader.com, Cox Communications, Progressive Int'l Motorcycle Shows, Stan Lee's Comikaze, Novelis and more.