May 22 Posted 2 years ago
Hey Eric -- great post! I definitely agree with many of the points you make, especially the need for social listening and getting the entire team involved in social / community management. Social listening is also a great way to discover new markets you didn't even know were interested in your product.
For social listening tools, you might be interested in mention.com, a media monitoring app that allows you to monitor, react to, and share keyword mentions right from the web or mobile app.
Happy to help get it set up or answer any questions!
May 16 Posted 2 years ago
Good stuff man, I agree with everything you are saying. Under 3. Integrating Social Media Company-Wide you mention Product Development, Customer Service, HR, and Marketing. What about sales? Providing sales the ability to leverage social media to create opportunity is HUGE. You can use a listening tool to uncover prospects and with proper targeted content disemination you can drive the prospect over the finish line.
Keep up the good work.
May 10 Posted 2 years ago
This is an awesome piece. As the founder of a new full-blown niche social network I will definitely take these lessons under consideration. Was wondering if you had time to do a short interview with me for a grad school assignment regarding this very subject. Very flexible with options, video/written etc- James
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