May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Feb 23 Posted 5 years ago
thanks for adding to the conversation. Your point about the need for integrated marketing strategies is definitely spot on in my opinion. A blend of traditional and social media efforts tend to be the most effective. With many of my consulting clients who have exclusive or gated communities that cater to executives we often use traditional member acquisition programs to help raise awareness about the online community offering. No matter how digital we all get, there is nothing quite like a real personal invitation issued on fine letterhead!
There is a great conversation going on within the SocialMediaToday LinkedIN group that my friend Jack Greene launched recently. He asked a seemingly simple question regarding the relationship between traditional and social media marketing- can they co-exist and the discussion topic exploded! He is currently writing up the findings and a report is coming soon.
Feb 22 Posted 5 years ago
Great thoughts Vanessa, especially relevant for companies still figuring out their integrated marketing strategies. I still believe the successful strategy is a blend the incorporates social networking platforms with "traditional" markething methods. In all cases, understanding your audience and how they will engage, is critical :-)
Feb 18 Posted 5 years ago Very fine post, Vanessa. As I write my book about using branding in public education, I am looking at social networking as a powerful force. Many educational managers are afraid of building it, but my feelings about engagement have been affirmed and informed by your thinking!
Feb 18 Posted 5 years ago
Thanks Chris for your addition to the 4th stage - yes- the scale issue and "train-the-trainer" models are important so that the community can start to take on self-fulfillment.
What engagement tactics have others found to be useful to draw people into their community?