Jan 28 Posted 3 years ago
This is the first I've heard of Generation C, what an interesting idea! It was neat to head that is is about a digital lifestyle. I like how you explain the way that marketers can adapt to Generation C.
The third point was the most interesting to me, there are absolutely conversations about a brand going on that they may not know about, I think it's key for them to try to find those conversations and stop to observe first. Watch the way that Gen C talks about their product or service (or even a similar one) before jumping in. They definitely need to earn their way in with this audience.
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...