Jan 28 Posted 3 years ago
This is the first I've heard of Generation C, what an interesting idea! It was neat to head that is is about a digital lifestyle. I like how you explain the way that marketers can adapt to Generation C.
The third point was the most interesting to me, there are absolutely conversations about a brand going on that they may not know about, I think it's key for them to try to find those conversations and stop to observe first. Watch the way that Gen C talks about their product or service (or even a similar one) before jumping in. They definitely need to earn their way in with this audience.
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