Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
4 Visually Creative Ways to Engage, Recruit and Use Pinterest
Posted on November 26th 2013
Engaging people using more than one of the five senses, multiplies your chances of getting their attention, and making them feel invested in your vision. It stimulates thinking, questions, and the exchange of ideas. Leonardo da Vinci was so successful at strategically using his artistry to convey his vision that today he is still considered a genius, and a visionary. Though you may not have the artistic talent of da Vinci, there are still ways you can visually showcase your vision and highlight who you are and recruit the strategic resources you need to be successful.
1. The Classic List: Engage your team to come up with how they would like to visually display information. Make it personal. It can be a simple list that you put your imprint on with artistic flare. Have everyone sign the list if it is a team effort. You can use the computer to document your list, or apps developed especially for such a task. Lists are not just for to do’s and shopping.
2. Make Recommendations: A person who is looking at all the potential recruiters is more likely to choose someone they can relate to than some Linkedin profile, or website. Recommend music, restaurants, book stores, where to get coffee, and attractions in the area. This can be done by making a list, as above, or use Pinterest.
3. Treasure Map: Find your buried treasure. Start with where you currently are, think about your goals, or where you would like to be (x marks the spot), and the routes you can take to get there. There are different mediums you can use to make your map, and different perspectives you could take. The exercise in in itself will make you think, and grow in your approach. Maybe in time you will be up to putting some mountains, or hills in your map?
4. Use Pinterest: An easy, and visual way for you to engage people. As of November, 21, 2013 Pinterest has launched location based pins, which can be used to create boards based on location. If you are trying to get someone to relocate to another city it might be nice to make recommendations for that city on Pinterest, and list the jobs you are trying to recruit for in that city. You could also engage recruits to help you build your Pinterst boards.
Before you know it you will be having an open dialogue with those around you, and anyone you try to recruit. You will also open yourself to new possibilities, and ways of thinking. For more on treasure maps, and why the visual is so important, check out Dan Roam’s Blah Blah Blah: What To Do When Words Don’t Work.