4 Ways to Optimize Groups on Linkedin

Posted on January 3rd 2013

4 Ways to Optimize Groups on Linkedin

LinkedIn has proven itself to be a power player when it comes to social networks, with over 187 million members as of October 2012. If you’re a small business owner and you’re not on LinkedIn, quickly add it to your new year’s resolutions list and sign up immediately –  the resources are unlimited and free to use. One of the biggest opportunities on LinkedIn are all of the groups that connect you with like-minded professionals in your industry.  Whether you’re trying to network, get product or service feedback, find future employees or even business partners, LinkedIn groups has every opportunity you need to succeed in the coming year.

To get started, first signup for LinkedIn if you haven’t already.  We also recommend building a company page on LinkedIn for your business – but you can come back to that after you explore the many opportunities within the LinkedIn groups directory.  Before you dive in headfirst, there are some very useful tips and things to remember when perusing or starting a LinkedIn group.

Closed versus Open
There are two kinds of groups on LinkedIn: open groups, which are visible to the public and normally free to contribute to. And there are closed groups, which are private and a user will need to be accepted into the group before contributing.

An open group is obviously going to grow faster, but, there needs to be a certain measure of moderating to keep out the spam. On the flip side, a closed group will take a bit longer to grow, but, the engagement will be much more targeted.

Use Announcements
You are allowed to send out weekly announcements to your followers, so use it wisely! This is a great opportunity to use the best of your CTAs to gather up leads. Just remember to limit the sales pitch and provide useful information first and foremost.

Always Participate
If you are going to start a group, it is good to participate and let your presence be known. This is a very easy and fast way to networking and leads. If you’re going to start a group, you might as well be a part of it!

Set Some Rules
There is an area where you can set up some group rules, and please do so! Don’t be afraid to boot out unruly group members and recognize the good ones. You are the leader of this group, show it by laying down the law and abiding by it.

LinkedIn is an rapidly growing resource that many small businesses are pinning as an important small business tool–especially when you start or join a group. Give it a try, and see how LinkedIn can add a boost to your marketing efforts!

Do you have a LinkedIn group that you’d like to share with us and other readers?  Leave it in the comments below!

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The post 4 Ways to Optimize Groups on Linkedin appeared first on DigitalSherpa.

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Comments

Darrell Ellens in Vancouver
Posted on January 3rd 2013 at 3:10PM

LinkedIn's 187 million members are business people. There are no tweens, teenagers or grampa's chatting about what they had for lunch. It's about 187 million business people discussing business. There are 1 million new members per week joining LinkedIn and groups are a big part of that.

Having a LinkedIn profile or business page is not an option anymore. I find that most of the members act in a very professional manner. LinkedIn Today, which is their 'News" section is also very valuable.

Starting a group takes time and effort, once you hit the 500 memers mark the group will start to get traction on it's own. Some groups have thousands of people joining every week, this of course depends on the topic and who you are trying to attract. Be sure to have a few discussions already posted before you start to invite people to your group. You are only allowed to join 50 groups.

I have a bit of a niche group that I would like to share with you. It is 2 years old, has a 2,000 plus members, which is not a lot of members but the quality of the members is extremely high. Many of the members depend on the group to get all of the news regarding the Daily Deal Industry!

LinkedIn Group "Daily Deal industry" This group is mostly CEO's and key management of Daily Deal companies and other technology start-ups from around the world. 

 

Darrell Ellens; LinkedIn Group Manager "Daily Deal Industry"

Kent Ong
Posted on January 6th 2013 at 6:57AM

There are too many groups in Linkedin and some of them are dead groups. One way to make your groups active is to send out special invitation to group members to invite them to give some opinions to your discussons.