Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
4 Ways to Use the Holidays to Your Advantage
Posted on November 27th 2013
If you’re looking forward to enjoying some turkey, football and family time in the upcoming days, that’s great. We are too. But, don’t use relaxation as a way to avoid a potential marketing advantage. That’s right, holidays can work for you, especially if you’re a brand with a solid online presence.
Your customers are looking for the same things you are this holiday season – relaxation, rest and fun. But, they’re also on the lookout for special offers, deals and new opportunities to find brands to do business with. Over the holidays, your potential clients and customers are less focused on their own careers, this allows ample time for roaming the Web and for engaging online.
Does this apply to you? Absolutely. Reward them for their browsing efforts. Use the holidays to drive traffic, sales and conversions for your website by following a few of the following tips.
- Offer holiday discounts and special offers to members of your community and e-mail list. Use the holidays as a way to give back and to reward them for their loyalty throughout the year, they’ll appreciate it.
- Just reach out. Send a quick “Happy Thanksgiving” message or other holiday-appropriate message that reminds them that you’re thankful for them. Touching base is a great way to stay connected, no strings attached.
- Use your downtime to increase your social media presence. Take your time off to look at your company’s social media presence. Are you doing everything you can to reach as large an audience as possible? Are you engaging with those who have left comments? If not, now is the time to change.
- Holidays make a great excuse for a contest! Offer a contest to those who leave a message on your Facebook wall, Retweet a post of yours or leave a comment on your blog. This increases opportunities to engage and will help drive additional traffic.
Regardless of the efforts you put your time into, remember to thank your customers throughout the year. They are the reason you’re able to do what you do, and what’s really behind your brand’s success.