May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 16, 2015The marketing landscape has changed: conversations about your brand happen 24/7 on social and you are expected to stay on top of it. The good ne...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Mar 8 Posted 4 years ago
So sick of facebook. It has taken the place of more personalized communication.
Aug 9 Posted 4 years ago
I have to agree with Patricia that this is a great article. It has a bunch of very helpful stats to convince a CEO that social media isn't always about what the trending topics on Twitter are. It is a place to connect even if only weekly. I recently read a blog post on White Horse about how to explain that idea to you C-suite. It was great because he compared it to the idea that social media isn't always talking about Mel Gibson. I think the two articles would pair well to make a presentation for a marketer's C-suite.
If you are interested here is a link to the blog post: http://bit.ly/d9DlvD
I should say I do work for White Horse but I thought you might be interested in the related information.
Aug 9 Posted 4 years ago
Great post! thanks for sharing this data, Facebook users just keep growing and opportunities keep improving. I run a Small Business and Technology Development Center in rural Arkansas as part of our university's economic outreach program. We work with a lot of small businesses interested in getting more involved in Facebook for marketing but are conerned about whether their target market is there or not. These kinds of reports are great tools for us to use to share with them to show them their potential customers sure are there. Thanks again
Aug 8 Posted 4 years ago
Great article to get me more motivated to leverage Facebook. Must admit that as a baby boomer with limited techie skills, have been put off a bit with the whole Facebook thing when I check out my Gen Y relatives postings :-) Even they are getting tired of it, but you make some really relevant points here and I now must reassess how I can use Facebook when my business plan is up and running.
Now Twitter....that's another matter. I love tweeting and have made some amazing connections on there, even finding some business ppl willing to help me with traffic generation who live in my home town.
Learning heaps from you guys here. Thanks again for your generosity in sharing your experiences. Sure helps us newbies to keep going.
Patricia Perth Australia
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