Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
5 Awesome Apps Helping Brands Spread Holiday Cheer [VIDEO]
Posted on December 23rd 2013
With an abbreviated shopping season, it is more important than ever for brands to provide meaningful experiences to stay top of mind while consumers are shopping for loved ones (and themselves) this holiday. Many brands are turning to social applications to provide great digital experiences that help spread the holiday cheer. Here are five of our favorites.
How does that song go? “There’s no place like home for the holidays.” Campbell’s Homestyle is giving away 15 $500 airline vouchers through a Pinterest sweepstakes where pinners can pin a pre-populated image or upload their own picture that reminds them of the holidays. The sweeps is a great way to associate the homemade style soup with the most meaningful moments spent at home. In addition to promoting the contest across Campbell’s own social and digital media assets, the prepopulated pins link to a YouTube video that shares a homecoming story and promotes the contest, building word of mouth awareness about the sweepstakes and the brand.
Talk about being a driving force for good this season. Lexus’ Check In for Charity App will donate a dollar to the Boys & Girls Club of America for every Facebook Places and Foursquare check-in made by users of the app. Daily check-ins are doubled if a user stops in at either a Lexus dealership or Boys & Girls Club location. There is something pretty awesome about transforming the self-oriented “check-in” into a force for good. Nicely done, Lexus.
Target’s 10 Days of Gift Card Giveaways Facebook application lets users enter daily to instantly win a $25 dollar gift card by hanging ornaments (featuring top holiday items available in store) on a digital tree. The interactive experience provides a fun way for Target to surface top selling items and encourage users to return daily to attempt to instantly win. A grand prize $500 gift card will be given away at the end of the 10 days. Entrants can improve their chance to win by sharing the application with friends- driving word of mouth awareness and participation.
The holidays are a major time for entertaining and many people rely on Pinterest to map out their meal plans, tablescapes, and party favors. Whole Foods Market is getting in on the action by giving away three $250 gift cards to the Pinners with the best “Party Idea Swap” boards. This application brings together Whole Foods’ community of passionate party planners and foodies and highlights the grocer’s role in bringing Pins to life. After registering for the contest, entrants are redirected to a page featuring (pinnable) Whole Foods holiday recipes to get started. Whole Foods uses Rich Pins to provide recipe details so that Pinterest cooks discovering these images on the social network can create their shopping lists without interrupting their Pinterest experience.
SaskTel, a full service communications provider in Saskatchewan, is engaging with Facebook fans via a 12 Days Giveaway contest where entrants submit festive, user-generated content for a chance to win smartphones, tablets, and other connected gadgets.
Sharing pictures of their pets in holiday costumes or examples of their favorite holiday memes are fun, easy ways to interact with the brand and possibly win great gifts for their friends and loved ones.