5 Awesome, Non-boring Tips to Viral Success

Stefan Jordev
Stefan Jordev Internet Marketing Specialist, CyberLink Media

Posted on November 8th 2012

5 Awesome, Non-boring Tips to Viral Success

We are all aware of people and events going viral over night. We are aware of videos on YouTube getting millions of hits in matter of weeks. (Call me maybe?). And while we are staring in disbelief of their online success there are lessons to be learned from them. What do these videos have in common, and how can that help your online strategy? Here are 5 awesome non-boring tips to viral success that you might find useful.

Be funny and sweet. If you can, be both

The whatshername that sings “Call me maybe” is awfully sweet. She is the ultimate girl next door. The guy that sings “Gangsam style” is just too funny.

The lesson here is that Social Media doesn’t have to be serious and traditional. In fact, it shouldn’t be. Be funny and entertaining in your communication with customers. Make jokes about your business and field you are working on. Clients will appreciate it.

Give your brand some personality

Here the important thing that you need to keep an eye on is brand consistency. People like a brand they can relate to. They like a brand that has personality. If “funny” is the message you are trying to communicate stay funny all the time. Of course there will be times when you have to promote a product to make a sale, but just remember to live the personality you want to give to your brand. If your current social media manager can’t do it, hire somebody else.

Do what you do best

If you are trying to copy or “improve” every idea you see succeeding on the internet you will not get anything done. You have to stick to what you know and what you do best. There are way too many people who get easily impressed, and try to follow the next best thing, not realizing that they know nothing about that subject. I bet you didn’t know but the guy who sings “Gangam style” has been a musician for 12 years.

Share everything

You never know which one of your ideas are going to become a success. Of course, there will be times when you you feel like you have a really good idea, and you don’t get the response you need when you publish it. But that is the trick with public opinion. There are definitely going to be some surprises along the way.

Get help from infuencers

These are the people that pretty much form the public opinion about a certain subject. If you have them on your side, you are on the right path. You have to connect with some influencers who know the market, and have many connections. These days influencers may not make the world go round, but they will certainly make your campaign more successful.

If you have any additional tips, feel free to comment in the section below.

Stefan Jordev

Stefan Jordev

Internet Marketing Specialist, CyberLink Media

E-business management master. Internet marketing specialist. FC Liverpool fan. Rock N' Rolla. Stipska Pastramajlija supporter. Owner and author of The Social Media Blog.

  

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Comments

Great article Stefan. Brands need to understand that they need to have a personality! They need to be the guy who everyone wants to hang out with at the party if they are going to be successful with social media. ,

Well said Brittany, thanks!

Nice article, Stefan! Thanks for sharing! I pretty much agree on your insights and believe that brands do need to be treated as unique " figures" full of life, personality and character! Thinking outside the box and fresh creatives ideas are the best way to be one step forward and make the difference..personal touch, excellent company ethics and meticulous customer servives are also essencial elements making a company brand successful!

Absolutely! Your suggestions about company ethics and outstanding customer services should deffinitelly be icluded in the company's strategy. And even individually. Today, every person is their own brand.

I also give +1 for personality. People love doing business with people they know, and social media provides an awesome opportunity for you help people get to know you. Some ideas - post your company's story/history; share personal news about staff members (birthday, new baby, engagement); say something nice about an employee and post their picture.

For extra viral, make something share-worthy. Is one of your employees, friends, or family members delpoyed overseas, or overcoming some incredible hardship - share their story!