Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The 5 Best Instagram Ads
Posted on December 11th 2013
Since being introduced early last month, Instagram ads have infiltrated users streams and now are being published nearly once a day. Here is a look at the 5 best Instagram ads so far:
Lexus used Instagram ads to highlight and bring more attention to it’s existing #LexusLens campaign as they took pictures of various Lexus cars on roadtrips across the nation. This is a great strategy for brands to emulate in future hashtag campaigns on Instagram to gain more likes and followers.
Lexus was the only brand of the first advertisers to utilize the location tagging feature on Instagram. This could be a feature that could be creatively utilized in the future for other campaigns.
Levi’s foray into Instagram advertising takes more of a subtle approach than other brands. Their image is refreshingly simple and has the feel and look of any other photo on the platform, a good approach in this early rollout of advertising to not draw the ire of users.
Levi’s does a great job with the copy, integrating the #LifeinLevis hashtag and asking a question to prompt more comments and engagement.
Ben & Jerry’s Instagram feed is full of fun, creative, and delicious photos and they were a perfect partner for Instagram to select for it’s first ads. Their intuition was right, with Ben & Jerry’s gaining more than 50,000 new followers because of the ads and the sentiment in the comments being much more positive than other ads.
“Most of ]the comments] include mentions which of course have a positive impact on engagement and reach” said Romain Ouzeau of Statigram.
2. Michael Kors
Michael Kors made headlines everywhere by being chosen as the first brand to advertise on Instagram. The photo is very well done and looks native to the platform, but the real reason this ad is a winner is the impressive engagement metrics. The promoted post received 217,700 Likes, a 370% increase and 33k new followers, or almost 16 times more than usual. While a lot of the comments were negative about the use of ads in users’ feeds, the metrics show that the ad was a success despite the vocal minority.
Ben & Jerry’s wins the top spot for best Instagram ad with this funny, timely photo inspired by the Will Ferrell character Ron Burgundy. The picture is simple and succinct, and the pint of ice cream is directly in the center where the Instagram heart appears when users double tap the screen, which is a clever user experience device. They nail the copy with a famous quote from Anchorman, simultaneously promoting their limited edition product and the new Anchorman movie. This is the type of Instagram ad that all brands should aspire to make.
View more of my blog posts at Postano.com/blog