- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career Growth#SocBizShakeUp: Sandy Carter at The Social Shake-UpThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthOracle CEO Larry Ellison Takes New Role: What Does It Really Mean?
Study Shows SMBs in 5 UK Industries are Ready to Take on Social Media MarketingIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small BusinessesWhat's on Our Bookshelves? Great Reads for Small Business Owners and Entrepreneurs
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
5 Content Marketing Tips To Include In Your Social Strategy
Posted on March 2nd 2012
Content is king. That’s not the first time you’ve heard that, nor will it be your last. I do have a question though" Why aren’t more dealerships creating more content? One of the most effective and low-cost ways to drive traffic is through the creation of relevant and engaging content.
Content can be blog posts, videos, podcasts, status updates on Facebook, Tweets and much more. In this post I’m going to give you tips on what to include in your content marketing strategy that will help you to attract and influence more people to become your customers.
Keep in mind though, while reading this post, that it is but one part of your overall inbound marketing plan, a big part, but it is just one piece of the overall puzzle. Get this right and the rest will fall into place without much problem. So, are you ready?
Create A Content Creation Calendar
That’s right, plan! An editorial calendar will help you stick to your overall content marketing goal. By creating and sticking to an editorial calendar you will limit the time scratching your head wondering what to write about. Also, you should continually add to the calendar as you move along. I like to stay a month ahead, that way I’m never fighting for something to write about.
Another idea is to download the Evernote app to your iPhone or Android device so that whenever ideas strike, you can write a note to yourself to add it to the calendar. Of course you can use any app you like but I like the fact that Evernote syncs to both your desktop and the web, ensuring that no matter where you are you will have access to your notes.
Out of ideas? Read. Read as many in industry blogs and out of industry blogs as possible. Seek out the blogs of other non-competing dealerships for ideas. Also, remember that you can repurpose your content. What is a blog post this week can be a video a month or so later. Or even a slideshow, podcast, status update or even an image. In other words, one idea could be half a dozen
Optimize Your Content For Search
When writing your titles make sure that you do a little research to figure out what people are searching for in your local market. Then ensure that your key phrases are sprinkled throughout the body of your post or in the descriptions of your video or podcast.. Don’t overdo it, be natural and stick to your topic. As an example you could write a post about finding a repair shop and title it, “5 Things Your Need To Know Before Choosing A Repair Shop In Denver.”
Be sure to include the name of the city, it well help to keep your content local. Notice how the title draws you in with a promised list of 5 things you need to know. That brings me to my next tip.
Create Interesting Titles To Peak Interest
Think of your title as your headline, it’s what people will see that will encourage them to want to click on your content in order to consume it. I’ve always liked short lists, if you take a look at my blog you will see that I use the number 5 a lot, even in this article!
- 5 Steps To Connecting With The Movers And Shakers On LinkedIn
- 5 Reasons To Aim For Social Depth Over Social Breadth
- 5 Things You Need To Know BEFORE Designing Your Social Media Strategy
I use 5 because it’s not to long and it’s not too short and gets people to act. In fact Two of the above posts were syndicated on SocialMediaToday.com and have over 20,000 combined views! If the titles were poorly thought out, people wouldn’t have clicked on it, no matter how good the content was.
Have A Call To Action
Everything you create should have some sort of call to action. If it’s a picture that you post on Facebook, ask a question about it to get people to respond. If it’s a blog post ask people to leave a comment giving their opinion of something you said. If it’s a video tell people to give you a call to schedule their next vehicle check-up. Whatever it is, ask people to act even if it’s to check out another piece of content that you’ve created.
Create A Downloadable eBook
Create something of value to get people to download so that you can add them to your email list. A few ideas:
- The 10 Irrefutable Laws Of Car Shopping
- 5 Ways To Spot A Bad Car Deal
- 7 Tips To Ensure That You Get Top Dollar For Your Trade
- 10 Maintenance Tips That Will Keep You Out of The Repair Shop
The list can go on and on, the idea is to create compelling content that people want to read. From there you can create a lead nurturing campaign to turn those people into leads, but that’s for another post!
What are a few content ideas that you have? How do you engage your online audience? Let’s have a discussion below.
Would you like to receive engagement (content) ideas in your inbox each day, 365-366 days every year? For just $35 a month I will personally send you an email with status updates, images, blog ideas and the works, every day! Register Here.