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Feb 25 Posted 2 years ago
The number one way to ensure your content strategy works is to write for the reader.
Way too many people write vague articles full of their targeted keyword, aiming for a boost in rankings. Yes, article marketing provides this boost, but's it's a happy side effect, not the be all and end all.
Instead, writing various types of content that speaks directly to your key target audience is essential. Making sure you're focusing on giving them what they desire in those articles. If others like it - Google included - then that's a happy extra. That target audience comes first. They are, after all, the ones who will become your customers. Google won't.
Feb 24 Posted 2 years ago
Hi Kay and Jessica,
I've experienced that my most targeted content usually get the most pull and conversions. So breaking your content into who it might be for (and writing to that segment) should pe part of your strategy, rather than just writing for all readers.
Kay, good on you for identifying the that different content types were missing!
Feb 23 Posted 2 years ago
It is also important to create a variety of popular content types. Simply creating text based posts may not be sufficient to get the expected results. To get the most out of content marketing it is important to have a mix of content types in your portfolio e.g. Infographics, articles, eBooks, Whitepapers, Videos, and more.