5 How To's: Create Engagement on Pinterest

MarketingLetter
Dr. Angela Hausman Owner, Hausman and Associates

Posted on July 3rd 2013

 

5 How Tos: Create Engagement on PinterestPinterest is the fastest-growing social network in the history of social media – granted it’s a short history. Pinterest exploded onto the social media scene and shows no signs of slowing down.  Not only has it attracted millions of users, it is also responsible for generating more referral traffic than Twitter, LinkedIn and Google+ combined. Creating a strong presence on Pinterest helps build engagement, supports conversion, and establishes your brand.

However, simply setting up a profile and adding pins isn’t going to be enough to get the traffic and the exposure you need for your business. You will need to create a Pinterest strategy including increasing customer engagement. Doing so will help you get your followers invested in your profile and encourage them to share your information with others so that they create exposure for your brand and visit your site to learn more about your products and services.

Here are a few tips for how you can increase engagement on Pinterest to get more exposure for your brand:

1. Be an Active Pinterest User

To get others engaged with you, you are first going to have to engage with others. That means being an active and involved user on Pinterest. Comment on other people’s pins. “Like” their pins. Re-pin them. The more you interact with the people you follow, the more they’re likely to interact with you. The more they comment on, like or re-pin your posts, the more exposure you’re going to get with their followers. The more engaging you are, the more likely the people you follow are to check out your content and decide to follow you back.

2. Create Group Boards

Pinterest made a lot of changes lately. One of the new features it introduced is the group board. With group boards, you can invite others to pin items to a board that appears in your profile. The pins they share on the board will appear not only in your feed, but in their feed, exponentially increasing the number of users who see your content or who see content linked to your account.

Not only do group boards help get you more exposure, they increase engagement from followers who you asked to participate. Simply putting out the invitation is often enough to inspire people to join. The more people you have on the board, the more quality information you are going to get to share with your readers and the more engagement you will get from those followers and their followers.

3. Create Customer-Focused Pin Boards

One of the best ways to make customers feel engaged in what you’re doing is to appeal to their ego. You can do this on Pinterest by creating customer-focused boards. Some ideas include sharing photos of your customers wearing or using your products or asking customers to share their own photos of your products in use. If you are a consultant or offer services, you could create a board that links to your customers’ businesses or to a profile that you’ve written about them.

Your followers are much more likely to comment on, “like” or re-pin these items when they are about them. The more they do these things, the more exposure you are going to get for your brand.

4. Try Market Testing

Another way to appeal to your customers’ ego is to ask for their opinion. This will not only increase engagement, it also leads to valuable insights for your business. Try market testing new products or services on your Pinterest boards. You can pin a photo of your prototype or link to a blog post about what you have in mind for your new offering, then ask your followers to “like” or re-pin the items that they like the best. The item with the most likes or re-pins will be the one with the most viability for development.

5. Host a Contest

Giving away something for free is bound to make people sit up and pay attention. Pinterest can host your contest and you’ll see engagement increase almost effortlessly. As a method of entry, ask people to follow you, pin a certain item or post on Pinterest, re-pin certain items, or even just “like” and comment. You can identify a primary method of entry and then select some optional entries to provide more chances to win and to encourage more engagement.

Pinterest is a growing site, with a ton of potential to get more exposure for your business. Make sure you employ the right strategies to get optimal engagement from your followers and you’ll see your traffic soar.

MarketingLetter

Dr. Angela Hausman

Owner, Hausman and Associates

Hey, I'm Dr. Angela Hausman. I run a full service marketing firm operating at the intersection of marketing and social media. We specialize in social media analytics, social media strategy, and content marketing. I'm a frequent speaker at social media events and webinars. Check out my blog -- it's filled with great FREE content to help make your marketing ROCK!

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Comments

MikeWilson718
Posted on July 3rd 2013 at 1:54PM

I think that Pinterest is one of the best parts of implementing social media strategy. Like you said, it is the fastest growing social media site that there is, and more and more people are using it every day. I think that the first point is the most important. Make sure you are being very active by doing all of the things that you mentioned because you just don't want to post a few pins and then be done for the day. If you get involved more with the site, there will be some positive repercussions by getting more followers and repins. Being involved heavily within the site will garner some positive results, and you will be getting a lot of exposure.

drekaz21
Posted on July 4th 2013 at 7:37AM

Hi Angela,

This phrase 'generating more referral traffic than Twitter, LinkedIn and Google+ combined' caught my attention and got me thinking. Based on this, I think it will be wise to concentrate most attention on this particular type of social media network ( for a publisher that desires torrents of traffic to his/her site).

I have never really implemented the use of pinterest on my blog, most especially going by its clumsy pinterest login options and frequent errors; however, with this insightful analysis, it's time I embrace it.

Great insightful post!

 

Sperez
Posted on July 4th 2013 at 5:38PM

Great post, these tips touch on all the hottest trends on Pinterest at the moment. I think tip #3 is the most important- focus on your customers! Pinterest offers businesses such a great opportunity to connect on a personal level with their fanbase. I love it when I see companies incorporating USG on their pins and boards. I did a piece recently on how some retailers are using their boards- Aldo Shoes (#4 on my list) especially is making USG a big part of their online marketing strategy. If you have a chance, take a look at the examples I found- these companies exemplify how successful incorporating your tips can be: How 5 Businesses Are Using Pinterest Boards to Creatively Promote Their Products - The Wishpond Blog