Content Discovery Smackdown: Hootsuite vs. Buffer vs. KloutContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
5 Legal Ways to Contact a Facebook Contest Winner
Posted on November 1st 2013
When Facebook updated their promotion guidelines this past August, they casually removed the rule that stated brands could not contact promotion winners on Facebook via status updates, private messages, chat, etc. This rule was kind of a hassle, especially for businesses with multiple promotion winners to notify, so pretty much everyone we know was glad to see it go.
With this rule no longer in existence, some of our users have asked: What’s the best way to contact contest winners now? In this post, we cover not one, but five great and totally legal ways to contact Facebook promotion winners.
Here they are:
1. Post a status update
One simple way to contact promotion winners is to create a post on your Timeline and announce your winners in it. For example, the post would read:
“Congrats [Winner Name]! You’ve won our awesome prize. To claim it, email us at ‘Contest@yourcompany.com.’ You have 48 hours to claim your prize. We will choose another winner if we don’t hear from you by then.”
FYI: Facebook does not allow businesses to tag users in a status update, even if they have liked the Page.
That said, a status update is a great way to announce your promotion winner, but it is not the best way to contact them as it is impossible to ensure that your contest winners will see your post.
2. Notify winners in the comment stream
If you host a Timeline promotion, the most effective way to contact your promotion winners is in the comment stream using their @name.
One stipulation: Your contest winner(s) must have commented on your Timeline promotion post in order for your business to “@” reply to them. Therefore, in order for this to be an option, host a Comment or Comment and Like to enter Timeline promotion.
3. Require users to submit their email addresses
If you don’t like the idea of contacting your promotion winners on Facebook through a status update, require entrants to visit an app to enter their email addresses so that your business can contact your winners via email.
If your business is adamant about collecting the email addresses of your promotion entrants, be sure to include in your contest rules that only entrants who’ve submitted their email addresses will be selected as winners.
4. Use Twitter
For Timeline promotions, it is not a best practice to ask users to share their email addresses in the comments section. Most people are uncomfortable doing this, anyway. An alternative is to ask users to share their Twitter handles in the comments section instead.
When your Facebook Timeline promotion is over, find your winner’s comment. Then, using the Twitter handle they provided, send them a tweet letting them know they won.
Note: Make it clear in your promotion’s rules and guidelines that your winner will be contacted via Twitter.
5. Announce winners on your blog or website
If your business doesn’t want to fuss about contacting multiple promotion winners directly, state in the details of your promotion that an announcement will be made on your blog or website on a specific date and time. This way the responsibility is on your entrants to find out if they’ve won.
In the announcement on your website or blog, provide instructions on how your winners should contact you to receive their prizes. For instance, they might have to email a person on your team on a certain date and time.
As you might have noticed, we did not include Facebook private messaging in our list of ways to contact promotion winners. There’s a big reason for this. When a user receives a private message from a user other than one of their Facebook friends, the message is often marked as spam. If your business chooses to go this route to contact your promotion winners, it’s likely your winners may never see your message.
That’s it, folks: Five great and totally legal ways to contact your Facebook promotion winners! Let us know in the comments below which way your business prefers to contact your promotion winners.