Mar 7 Posted 2 years ago
I completely agree with this article. Specially the misconception about the metrics on having the large footprints of fans without talking about the quality of the content. This should be noted as the most important point by business owners.
Dec 26 Posted 2 years ago
It is becoming clear that the various Social Media platforms are not suitable for all types of companies or brands.
Twitter is excellent for corporations that want to keep their customers sweet regarding their 'customer care' and output of general information.
Facebook has definitely got two distinct groups - general and socially engaged. The latter people not being of any use to businesses and brands. Key issue: how can FB differentiate between the two groups for its advertisers?
LinkedIn is excellent for professionals and businesses. That's why it has definitely risen in its use by businesses and brands, as the audience is more targeted for their advertising and other business promotions.
Hope this helps?
Oct 12 Posted 2 years ago
I went to your facebook page and it still screams "ME, ME, ME!". I could not find one post (excluding one about 9/11) that doesn't have something to do with ice, water, or ice machines. You have no engagement on your posts. It is okay to post articles, pics, etc that do not have something to do with ice, water or ice making machines.
Oct 10 Posted 2 years ago
What you say it's true, but in the first when you mention wrong metrics analysis, I would add that also point fan metrics are important, I think, especially from an SEO perspective, and especially if we look at G+ 1's company pages.
Interesting metrics about social media and SEO are in this "Social Indexing" results from a test.
You may want to have a look :)
For more about this test you can visit the blog @ agenzia Social Engagement, SEO & Web Marketing.
Oct 4 Posted 2 years ago
I spent the first 3 months of our social media campaign posting tweets and posts along these lines: "Like our page!" and "Buy this ice machine!" and was dumbfounded when I didn't receive the desired results or actions... Now, all of our posts are engaging, provide information or advice, and seek to help and focus on others rather than "ME, ME, ME"! Having a childlike mentality will get you childlike results. We've also been able to provide better information by pointing a lot of our links back to our ice machines blog, which has come to be regarded as one of the best sources of information in the industry!
Sep 30 Posted 2 years ago
Like the idea that any road looks good when you don't know where you are going!
I think the broader problem is not just lack of roadmap - it is trying to get to the wrong detsination. It is easy to see the social space as simply an extension of the traditional marketing space - which is all about channel and message, reach and frequency. Social media is a behaviour identification and response challenge - it is completely different.
Social media is a low reach space (at any moment in time) so therefore the levels of engagement you need to create have to be very high - and the sort of engagement most organisations are creating - no matter how impressive the metrics might seem - is the wrong type of engagement. It is engagement that looks at how consumers engage with what brands are doing, not how brands understand and are 'engaged with' what consumers are doing.
So you are absolutely right - we have got the wrong metrics - but shifting from likes to more sophisticated measures won't solve the problem. It is still measuring the wrong type of engagement.
Sep 14 Posted 3 years ago
For me, it's trying to convince clients that they really don't need to be on yet another platform. I like that you included the part about brands spreading themselves too thin. At the end of the day, you find that a brand never needs to be on more than 4-5 platforms. Depending on the brand, two might even suffice.
Sep 14 Posted 3 years ago
This was good advice & written in a way that was not off putting or full of sarcasm. It felt welcoming & encouraging. Thanks for the advice--it's so easy to be all about yourself--our culture seems to encourage that from so many angles. Now to unlearn a bad habit can be a good thing. Sounds almost like Mae West.
Sep 10 Posted 3 years ago
Drew, I am stuck on Mistake #1 - the wrong metrics. How do you convince others that number of likes are not as important as engaged users. How do you PROVE it? The old arguement that the most important thing is the number of eyeballs that see you facebook page needs to be debunked. Competitors have more likes - does that matter? Others here say absolutely.
Jul 10 Posted 3 years ago
Social media is not always about "you" and more about "them" or your followers.
That is a mistake that maybe some entrepreneurs make and was great to see it included in this article.
Social media is an art that bloggers are failing in, righ and left.
Keep up the good work!
Samuel from internetdreams.com
Jul 9 Posted 3 years ago
Couldn't have said it better myself. Two more critical mistakes you should include are:
- Forgetting your one post powerful asset - your own employees. These are your strongest advocates who live and breath the organization. Finding those who are the most passionate (this could simply mean those who live the company culture and can speak to the products/ethos with ease) who are also on social media are resources often overlooked. Not tapping them to help support marketing and PR efforts using their own networks is a mistake.
- Rushing to churn out a large volume of content for the sake of SEO is a mistake -- and I'm sure i"ll hear about it on this feed. There's a rush right now to throw everything at Google's algorithm and the quality of content is spiraling. Does a 6 second vine video REALLY add value where a whitepaper makes more sense? Don't sacrifice quality for quantity or it will cost you potential views, customers, you name it.
Apr 16 Posted 3 years ago
Another common mistake that some small businesses make is to try to use social media as a channel for direct sales or promotions. Sure, the occasions share about a special offer or an ongoing promition is very helpful for followers but it should constitute a very small share or total shares. There are some exceptions to this rule of course. One I can think of, from the top of my head, is Dell Outlet who have created a strong sales chaneel on Twitter for their refirbished products.
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