5 New Year's Resolutions for the Social Media Professional

marymanzo
Mary Manzo Manager, The Digital Brand Architects

Posted on December 27th 2011

5 New Year's Resolutions for the Social Media Professional

New Year's Social ResolutionsDo you work in social media? Then at least one of these New Year's Resolutions should be on your list; commit to making these changes in 2012! To be in the social media industry means staying on your toes, set small goals that will lead to big changes.

Number OneI Will Stop Automating

Tell yourself that you will make it personal this year and stop automating. This means getting rid of that Twitter DM (direct message) that everyone openly finds annoying and hates. A DM to new followers basically starts your relationship off on the wrong foot. You are saying, "You are just another Twitter follower in a sea of other Twitter followers so enjoy this meaningless message from me!"

There is nothing wrong with connecting your social network accounts so that one post goes to all; I mean we are only human! We can only do so much! But how you share shouldn't be limited to one update, each social media account has a different type of community. Invest time in managing your social media presence.

Number 2I Will Use More Video

As social media professionals, we understand the power of YouTube, now is the time to finally start leveraging this tool. Reach the world with video, YouTube offers this type of traffic:

  • Over 3 billion videos are viewed a day.
  • YouTube's demographic isn't limited with the average age of viewers ranging from 18 to 54 years old.
  • YouTube reach over 700 billion playbacks in 2010 which means users are watching videos over again.

Start a podcast or a YouTube channel with your own professional content.

Number 3I Will Push Mobile

The hottest holiday gifts for 2011 were smartphones, tablets and e-readers. You should recommend going mobile to all of your clients. Whether it is developing social media campaigns through mobile applications or adding social media integrations to mobile sites.

Your mobile site should look and function as closely as your website to ensure that you are making those mobile connections.

Number 4I Will Monitor my Social Footprint

If you haven't developed this yet, start out with baby steps. Build your Google Alerts with Google Analytics, it is a very user friendly tool that helps build your ROI through social media.

A few other great tips for getting started: I love using bit.ly to shorten my links because it also shows clickability rates for each link you create. This allows you to monitor if your updates or posts are bringing enough of a call to action for users to actually make that click.

Use PostRank, a free social engagement aggregator that brings you data in real time. The tool was recently acquired by Google; a move that I am hoping will only strengthen PostRank as an analytics resource for the Social Web.

Number 5I will be a Person!

Sometimes we spend so much time in the digital arena that we lose touch of our personal selves. This year, promise that you will commit time to getting out in the real world. Utilize your social communities as the middle man for facilitating new relationships outside of the Internet. Literally be social.

The irony in social media is how alienating it can sometimes be. Remember to experience every moment even if that means putting down your smartphone. I know that sounds agonizing, but I promise we can all do with some social media separation every now and again.

Have other ideas, share them with me! And cheers to a new social you in 2012!

marymanzo

Mary Manzo

Manager, The Digital Brand Architects

Mary is a social media manager at Escalate, a WOM and experiential marketing agency in NYC. She specializes in leveraging a social business to reach and inspire consumers. 

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Comments

bri331
Posted on December 27th 2011 at 2:23PM

great post - I agree 100% with the auto-DT.  Personally, I prefer seeing different updates on Facebook and Twitter, even when they are about the same thing (unless the status updates are occuring in real time and are tied to coverage of some kind of event). But I am definitely taking your advice of monitoring my social footprint. 

De_Boone
Posted on December 29th 2011 at 4:13PM

Amen and amen!  I totally agree with the no. 5 Be a Person! It's all about being social with out telling your whole life history.  There is a balance that must be created when engaging on the social networks.  Being yourself is key. Thanks for the reminder.  

sherm29
Posted on December 29th 2011 at 6:18PM

I disagree with the first resolution.  With Social Media becoming so busy and congested, to really get your message across it is okay to use the same type of message in multiple channels and with a little tweaking it is okay to use the same comment in different channels multiple times. ie - can we get a retweet change to can we get a Thumbs Up....

Mike

http://www.waxcom.com

marymanzo
Posted on January 12th 2012 at 7:34AM

Hi Sherm, I agree that its ok to post the same message, I am saying that your SM engagement shouldn't be limited to that though. True sharing requires interaction. 

RyanParsons
Posted on December 29th 2011 at 7:53PM

Great list. I am excited about branching into video in 2012. Have a good New Year!

Posted on December 29th 2011 at 8:45PM

Mary- This is awesome. I absolutely love #1--automation is the scourge of social media. I will take these all to heart and hope to implement them all in the coming year!

marymanzo
Posted on January 12th 2012 at 7:32AM

I completely agree, I just don't see the purpose in DM someone to thank them for a follow. If you really care, @ replies take less than 30 seconds to do. 

Beverly McLean
Posted on December 30th 2011 at 1:50PM

Great list! I've never used auto DMs, but definitely have to get more into creating video content. Good tips on monitoring and # 5 is probably the most important. Over the holidays my Mom entered the room where my three college kids and I were all clicking away on our smart phones and demanded that we put them down! The www is always there, but our time with loved ones is fleeting. That said, I'm getting my SM organized, setting attainable goals and strategies for reaching them so I can use my time wisely. Appreciate the tips and reminders.

marymanzo
Posted on January 12th 2012 at 7:31AM

Nothing is worse than an empty resolution, but I think if we all set realistic goals, it makes it that much easier for all of us to succeed. Glad you enjoyed my post Beverly!

AdrianJackson
Posted on January 4th 2012 at 12:02PM

Thanks for the inspiration. I've been so avidly against NY resolutions in my personal life that I forget that it is a great idea in my work life. I'm going to create five and post them to my wall to keep my on track. I plan to incorporate at least two of yours into mine. Thanks, again!

marymanzo
Posted on January 12th 2012 at 7:30AM

Thanks Adrian! Great idea to post it on your wall as motivation, good luck!